Geraldine Rey

Geraldine Rey

Marketing Director Central Europe, SC Johnson
 

Currently employed at SC Johnson

Previous: SC Johnson, Mars Petfood Europe, Reckitt Benckiser

 

Previous: Université Nice Sophia Antipolis, EDHEC Business School

Experiences

 

Marketing Director Central Europe

At SC Johnson

From Juli 2017 to Present
 

Head of Marketing Central Country Group

At SC Johnson

From Juni 2015 to Juni 2017
Multi-country responsability: Germany,Switzerland, Austria, Poland, Hungary, Czech Republic & Slovakia Marketing and Customer Marketing P&L and shares delivery for all categories (Home Cleaning, Aircare, Pest Control, Shoe Care) Team development (16 people)
 

European Marketing Manager Petfood

At Mars Petfood Europe

From Januar 2012 to März 2015
Led the Innovation strategy for the segment (Whiskas, Pedigree, Frolic, Kitekat dry) Owned the 3-5 years innovation pipeline, from ideation, formulation to launch review Coordinated the work with R&D, Factory engineers, Finance, Supply Advised local markets on launch strategy and best...
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Key Account Manager

At Reckitt Benckiser

From Dezember 2010 to Januar 2012
In charge of the 12 Reckitt brands for key customers (eg. Finish, Vanish, Cillit Bang, Calgon, Scholl) Managed P&L Accountable for listings, promotions, activities ROI and customer specific programs Year end talks
 

Senior Brand Manager

At Reckitt Benckiser

From Oktober 2008 to Dezember 2010
In charge of the brands strategies (Airwick, Clearasil, Veet) New products launches P&L responsability In charge of the media strategy incl. copy production and digital Management of 2 Brand Managers and 1 Trainee

Skills

 
  • Business development
  • Consumer insights
  • Digitales Marketing
  • Market Research
  • Marketing
  • Shopper insights
  • Strategy
  • Trade Marketing

Langues parlées

 

Centres d'intérêt

 
  • Asia
  • Modern Art
  • Philosophy
  • Photography
  • Running
  • Street Style
  • Tennis