Mathilde Panaget
Online Marketing Executive - Ellos UK, Redcats UK
During the last 6 years I worked successively for different fashion companies and their e-commerce websites in France, the United States and England. Passionate about web marketing, social media, brand content and fashion, I'm now looking for new challenges and professional opportunities internationally.
Follow me on Twitter: http://twitter.com/Mathilde_Tweets
Specialties
Web marketing - Internet Marketing - SEO - SEM - PPC - Web Merchandising - Brand Content - Social Media - Innovation - Online Marketing - Web Analytics
118 KontakteTraffic Building: SEO, PPC, Affiliates (Internally and with ext. agencies) and reporting
Emails: Managed the email plan, briefs, integration and reporting (Silverpop)
Analytics: Tracking, Tagging, Goals setup, and reporting (Google analytics & Omniture)
Commercial Plan: Briefed the designer, Managed and Updated the website (CMS)
Web-Merchandising: Products Upload, Organization, Optimization and Reports
Brand Content & Social Media: Managed the microsite and social media pages
2009 - 2010Email Marketing: Handled the emails conception, integration and routing
Web Analytics: Analyzed the campaigns results (Google analytics)
Affiliates: Managed the campaigns in France and Germany (Zanox)
Competitive Watch: Reported weekly about international competitors strategies
Community Management: Managed the Facebook fan page (+30000 fans March-June)
Marketing: Updated the marketing plan for emails and social media
2009 - 2009Merchandising: Organized the products and managed categories (Content manager)
Web Analytics: Analyzed sales and clicks results (Omniture)
Keywords: Defined keywords to sell products on Amazon
2007 - 2007Tracked and analyzed sales statistics – Placed orders to suppliers
Conducted strategic watch and new products search – Customer Service
Launched in-stores sales – Directed promotional operations