Abderahim BOULAL
Field Specialist Sales Development - Upper Gulf Area, Lactalis Group
For the past seven years, I have travelled a lot: all around Europe, North Africa, Asia and the Middle East. My previous roles as Area Sales Manager and Field Specialist taught me a lot about Business. You learn to adapt yourself to different kinds of environments you are performing in. As a people person I always manage to cope successfully with delicate issues and also developed a strong understanding of the markets I was operating in. What I find interesting is the multicultural business approach. I always considered myself as a strong character for sales and negotiations and have still got a lot to learn but who does not?. So far I have developed a broad base of knowledge that has enhanced my communication, my cultural skills together with my assertiveness. I can also with great confidence manage myself and others. I already have the ability to excel under pressure no matter which business I am involved in. My experience in general has now prepared me for a more demanding yet fulfilling sales and marketing position.
66 contactsLACTALIS GROUP is a family-run company based in the dairy region of the North West of France, with a presence in nearly 150 countries. It is today the world number 1 in dairy products with 52000 employees and a global turnover of 15 billion €.
=> Set up, Implementation and follow up of the annual sales plan with distributors in the Upper Gulf countries.
= > Organize and ensure the execution of annual promotional activities in the retail segments [Modern, middle and low trade].
=> Enhance the existing range of products [hundreds of SKUs] for international French brands such as President, Galbani and Bridel.
=> Develop further our market coverage and market share by providing efficient tools and by supporting the client with a physical daily presence in the field.
=> Control of availability and cost-effective set up of products on shelves [profitability ratio, Planogram, ROI].
=> In depth market study through detailed audit reports [sales volume, weighted distribution, OOS].
Challenge : Based in Kuwait to contribute dynamically to the growth of a French worldwide leader in the middle eastern region.
2009 - 2010Dubai, UAE / Area sales manager North Africa – FMCG Dry Products.
AL GHURAIR FOODS is a well known group of companies in the middle east with diversified interests [Foods & Drinks, Education, Finance, Construction] and a presence in more than 45 countries. The FMCG division has a Turnover of over a $1 billion with manufacturing units operating in the UAE as well as in overseas locations.
=> Development of export sales activities in North Africa [New assigned area for the group in 2009].
=> Overall long term target of implementing 5 brands in 5 countries.
=> Penetrate markets with launching operations within the first year.
=> Establishes a business plan and provides accurate and competitive pricing structure for each market.
=> Ensure attainment of sales goals and profitability by create a profit margin in first sales.
Main challenge : Introducing a product [instant noodles] that is not in consumption patterns of North African consumers.
2008 - 2009Dubai, UAE / Sales & Marketing Executive – Technology Home automation.
EUROSMARTECH LLC is a joint venture specialised in home automation business. Part of the Al Yousuf Group founded in 1952. The Group relies on many other businesses like trading, manufacturing, construction, telecommunication, automobiles, technologies etc.
=> Identification of sales opportunities with a main objective: To be included in future system planning and projects (luxury residential and villas, commercial towers, Government projects, hotels, shopping malls…etc).
=> Creation of a new portfolio by contacting new leads and development of solid and long lasting relationships with acquired clients: developers, consultants and contractors.
=> 5 leads minimum generated per month with an annual sales target of 1M$. 654 K$ achieved on second semester 2008.
=> Close interaction with our product engineer to introduce our services and products during weekly presentations.
=> In charge of the marketing campaign: creation of the corporate brochure and ads on related publications, organization of seminars and participation to regional and global exhibitions.
Main challenge : Being part of a booming industry that has reached, in 2008, a peak point in Dubai.
2005 - 2008Lille, FRANCE / Area sales manager North Africa – Bakery Intermediary Products.
LESAFFRE GROUP was founded in 1853 and is now the world leader in baking yeast products. 7000 employees with a global turnover of $ 1.5 billion.
=> Sales development of bakery products in the following markets: Algeria, Tunisia, Malta, Libya North Africa)and Bangladesh (Asia).
=> Set up of the annual budget, export terms, commercial and marketing policies for each client and each market.
=> Management of a portfolio of 10,5M€ with a 3 to 5% volume growth per year. A ratio of 60/40% between existing and new clients.
=> Operational activities and sales development of Algerian market, corresponding to 50% of my total activities. Algeria was one of the top 5 markets for Lesaffre group.
=> Launching of new products [5kg industrial pack, 11g household pack, Liquid yeast].
=> In charge of customized market surveys in Middle East and North African countries (Saudi Arabia, Lebanon, Algeria, Tunisia and Sudan).
Main challenge : 330 days spent on the field that has improved further our interaction and results with clients.