Adrien GUILLAUME
REGIONAL SALES MANAGER, LUCIEN BARRIERE HOTELS & CASINOS
Working within the Travel Industry for over 8 years as a passionated actor, I recenlty undertook a brand new challenge by joining Lucien Barrière Hotels & Casinos, france's oldest upper-upscale hotel chain, as Regional Sales Manager.
Until now, I have successfully carried out all my missions in both back or front positions, such as Product Manager for a germanwholesaler or Banquet Waiter in some of Paris' most pretigious Palaces.
Committed, knowledgable, willing and humble, I am fully dedicated on achieving all duties and objectives assigned by my hierachy.
Having found a good balance through a regular work out, I have also been practicing fencing for 13 years. It has deelply contributed to develop many of my core skills and attributes such as spirit of conquest, foresight, adaptability, elegance and humility: In other words, the key values to evolve in an increasingly competetive environment...
Alsace-based position within the brand new Resort Barrière Ribeauvillé opened since Feb. 27th 2012 in Alsace
=> 2 main responsibilities:
- Sales Manager of Ribeauvillé's resort ( www.meetings-ribeauville.com ), in charge of business dvpt
- Responsible for Business Development (MICE & LEISURE) for the whole Group in following regions:
Eastern France, Gemany, Austria as well as german-speaking Switzerland.
2009 - 2011Strasbourg and Lyon-based position within the Regional Sales Head Office for eastern France
Responsibilities & Duties:
- Handling a portfolio of regional Key accounts stretching over eastern France
- Promoting & selling the worldwide ACCOR range of brands (from Midscale to upper-upscale)
- Delivering tailored MICE & CORPORATE solutions for BtoB clients
- Key Account Approach aiming to maximize ACCOR's marketshare
2008 - 2009* Handling the hotel's Corporte account portfolio :
- RFP's processes
- Sales Calls, Sales Missions, Account Animation
- Telemarketing
- Creation of numerous commercial materials: Slideshows, Fact Sheets,...
- Benchmark studies
- in charge of local Business Dvpt: Expanding Market Share in both Alsace and neighbouring region of Ortenau (Germany) within the framework of the repostionning of the Sofitel network as an upper-upscale Brand.
* Responsible for the Institutionnal portfolio : Ambassies, Permanent Representations to the Council of Europe, Ministries of foreign affairs,...
2007 - 2007* Representing & promoting the Hilton family of hotels WW toward french-speaking accounts in France, Belgium & Switzerland.
* Assisting in handling a portfolio of about 40 Mice accounts as well as French and Belgian Tour Operators :
- Sales Calls
- Telemarketing
- Databases update
- In charge of a daily Press keeping
- benchmarking
- Monthly press release on Hilton for the Visit USA Committee France newsletter
- Complete Audit of the Tour Operators' brochures
2006 - 2008Regularly Catering assistant in Banquets & seminars
2006 - 2008Regularly catering assistant in Banquets & seminars
2006 - 2006* 5-month internship within a 5-star hotel in Milwaukee, WI (USA)
* Several duties in Banquets & Housekeeping
2003 - 2005* Paris-based DMC, subsidiary of the german wholesaler GTW
- Creating tailored packages for german-speaking groups visiting France (Accommodation, excursions, Events bookings,...)
- Ensuring a proper handling from the client request through the final billing.
- Fairs attendance