Alain Vautherot
Responsable, Association de vignerons Patrimoine des Terroirs
Begun by a DUT Techniques de Commercialisation in Colmar, my training was followed by a year at Ecole de gestion et de Commerce de Franche Comté (CCI network ). Then, to acquire marketing expertise, I pursued with 2 years at Ecole Superieure de commerce de Grenoble "Wesford".
I started as a freelance for 2 years, and it's allow me to develop a marketing- commercial & business expertise as a consultant, for small and medium-sized companies.
After that, with artisanal winegrowers and producers, we decided - with Céline the second manager & founder - to create the ethical group Patrimoine des Terroirs to offer a wide range of french quality wines with some strengths such as a single point of storage ( for mixed pallets) or a single delivery. 350 wines - 12 areas - a single contact - work directly with the producer
WE ARE NOT a middle-man, or an agency, or a negociant !
> > > Realisation since June 2010: < < <
- 500 000 € of sales apres restucturation between June 2010 and June 2011
- + 160 % between September and December, 2011
- creation of a customers' base of hundred companies in France and in 20 countries
- Objectif for June 2012: 800 000 €
Exhibitor in 2012 at Millésime Bio, Salon des vins de Loire, Vinisud et Prowein. Cobntact us to arrange a meeting.
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I AM LOOKING FOR PARTNERS IMPORTERS, RETAILERS, RESTAURANTS-HORECA, AGENTS for our group of winegrowers. Visit : Www.patrimoinevin.canalblog.com
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MARKETING & COMMERCIAL
- Definition of the strategy
- Commercial actions in relation with the strategy
- Promotion of the fine wines of ethical group with our partners
- Management of the network of buyers-managers in France and abroad
- Management of the group of producers
COMMUNICATION
- Organisation of wine fairs, events, tastings...
- Organisation of partnerships : Vocation & Patrimoine ( UNESCO )
- Creation of marketing & communication supports
- Press Media
SOURCING FOR WINE BUYERS
885 contactsAfter discussing with several partners abroad, but in others areas of course, I would like to inform that some of them asked me to work for them as a "wine consultant" in charge of :
- sourcing some producers, or appellations or wines adapted to their market
- working with them to organise some events, visits of producers, actions, tastings...
- helping us to built their portfolio of french wines
- realizing their marketing supports, web site...
- organizing in France, their orders, logistics, their samples, tastings ...
They would like to benefit of my presence in France to help them in their import activities, because a trip ( or several trip) in France has a cost ( Hotel, transport...) and they would like to reduce this type of costs and to more efficient. But they keep the possibility to choose the producers they want to have, if they want
I have the possibility too, because of my network, to put in relation different person, such as my partner in South Korea who are looking for whisky. I have a partner in Scotland.
We are a group of french independent producers from all the regions of France. Each producer of our group Patrimoine des Terroirs offers you a selection of their best wines coming from their cellars. We are not a "negociant" or an agency.
We share the sames values, and the same objectives to make quality wines. We believe that to make a great wine we have to respect our terroirs, work our soil. We take great care to allow the environment as well as the land to express itself so as to present to you all of its richness.
We garantee an ethic of quality, authenticity, respect of terroirs since several years now and we are very proud to continue to offer you the widest and best diversity, a maximum of services in order to promote together real and independant producers.
It's such as a " Authenticity Wine Label" and me and Céline, we manage - not as an agent ! - this group in order to be more efficient, quick and work in trust.
Region : Alsace, Burgundy, Bordeaux, Loire Valley, Rhone Valley, Champagne, Jura, South West, Provence, Languedoc Roussillon
Wines by Style :
- Sparkling Wines
- White Wines : Floral and Aromatic
- White Wines: Crisp and Mineral
- Sweet Wines
- Rose Wines
- Red Wines : Light and Fruity
- Red Wines : Smooth and Silky
- Red Wines : Big and Powerful
MARKETING & COMMERCIAL
- Definition of the strategy
- Commercial action in relation with the strategy
- Promotion of the fine wines of ethical group with our clients
- Developpement the partnership in their area with each client, for long business exchange and beeing "close to each market"
- Management of the network of buyers en France and abroad
- Management of the group of producers
COMMUNICATION
- Organisation of the wine fairs, events, tastings...
- Exemple of partnership : Vocation & Patrimoine ( UNESCO )
- Creation of marketing & communication supports
- Press Media
2003 - 2006- Marketing survey for the company Coco Lm - Colmar (68)
- Development plan for the company Coco Lm - Colmar (68)
- Direct Marketing Campaign: Domain Maldant - Savigny Les Beaune (21)
- Direct Marketing Campaign: Chateau Tour des Termes - Saint Estephe (33)
- Accompaniment for sales development : Chocadom - Loudon (86)
- Sales Development and Accompaniment: Domaine du Chalet Pouilly (71), La Cour des Saveurs - Clamart (92) ...
2001 - 20012000 - 2001