Alban DOLBEAU

"Start and Drive Expansion" Project (Since the 10th of May 2011)

"After Sales Expansion" Project (6th June 2011 - 30th of November 2011)

Development of the "Premium Market" :

- Environmental and competition analysis, study of customer behavior, marketing segmentation
- Improvement of the integration of the pole in the other Group subsidiaries
- Definition of an new relationship strategy
- Elaboration and establishment of a new strategy to improve the Group's position versus its competitors
- Establishing a new organization with 4 jobs creation on the basis on recommendations of working groups
- Definition and implementation of an intelligence strategic unit

Results :
Customer loyalty increases by 5%, the number of customer increases by 20% and average profitability increased by 20%

- Animation of working groups and definition of product characteristics and its short-term developments
- Analysis of users' expectations and creation of the new packaging
- Survey of competitors and redaction of marketing supports explaining the added value of the product
- Global analysis of the company and identification of potential growth drivers
- Creation of an internal database of prospects to follow the actions of prospecting
- Creation of a partnership with a company and redaction of the business model for the product

Result :
Creation of a new product : BQuiz

- Realization of quantitative and qualitative business objectives
- Managing a customer portfolio in acquisition and retention
- Formation of new sellers

- Participation in contract negotiations
- Monitoring customer payment delays
- Boosting sales contacts for the contentious service