Alban Knoechel

Alban Knoechel

EMEA Footwear Manager, DC Shoes

Aquitaine, France
You may also view this profile in French

His background

  • Today
    March 2014

    EMEA Footwear Manager

    101-300 employees

    Mission: in charge of the footwear category at a European level.

    - Marketing/commercial strategy: competitive intelligence, segmentation, incentives, innovation, go to market.
    - Product offer strategy: range plan monitoring, pricing, NS, margin, internal & external communication, (sales force / customers), development of sell-in tools.
    - Management: 2 direct reports with budget monitoring.
  • Today
    February 2014
    April 2011

    Senior Product Manager Football, France

    +10,000 employees

    Mission: product range & go to market strategy set-up of Football Footwear, Football Apparel & Indoor categories:

    - Marketing strategic plan definition.
    - Product range management and go to market: NS, margin, sales force & retailers presentations.
    - Assets management: Handball French Federation, Z5 (Zidane 5-a-side centers).
    - Management: 2 direct reports.

    Key achievements:
    - NS management of 50 Mio€.
    - Leadership football footwear: 42% market share in 2012 (+4 pts vs 1st competitor).
  • Today
    March 2011
    December 2006

    Product Range Manager Apparel Football, France

    +10,000 employees

    - Product range management: NS, margin, sales force and retailers presentations.
    - Responsible for go to market.
  • Today
    November 2006
    April 2003

    Junior Product Manager Apparel Sportswear, Europe

    1001-5000 employees

    - European product range definition & go to market set-up.
    - European interface between HQ (Portland, Oregon USA) and key European countries.
  • DESS marketing et management du Sport

    Master II Marketing & Management du Sport (BAC +5), Mention AB
    Master's degree in Sport Marketing Management (+5 years after high school diploma), Mention AB

His skills

  • Management
  • Marketing produit
  • Stratégie marketing
  • Street culture

His languages

  • French
    ****Mother tongue
  • English
    ***Fluent*
  • Spanish
    **Intermediate**
  • German
    *Beginner***

    His hobbies

    OenologyPhotographyFootballBasket-ballTennisStreet culture

    His keywords

    Sports ManagementSportswearFootballFootwear MerchandisingMarketing StrategyProduct MarketingApparelSporting GoodsSports MarketingFrenchFashion

    About him

    10 years of professional experience in Marketing / Management:

    - Team management
    - Marketing strategy
    - Go to market
    - Product development and management
    - Asset management

    His activity on Viadeo

    Recent contacts
    Ludovic Mazerand
    Katia HABERBUSCH
    Benoit Michon
    Quentin Bottinelli
    • Titulaire d'une Licence de Marketing et Management du sport, STAPS Strasbourg

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