Alban Knoechel

Alban Knoechel

EMEA Footwear Senior Product Manager (Wholesale & Retail), DC Shoes EMEA, DC Shoes

Strasbourg, France

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His background

  • Today
    May 2016

    EMEA Footwear Senior Product Manager (Wholesale & Retail), DC Shoes EMEA

    101-300 employees

    Mission: responsable de la catégorie chaussures au niveau européen pour les réseaux Wholesale & Retail.

    • Définition de la stratégie et des objectifs commerciaux avec la direction commerciale Europe.
    • Développement des réseaux Wholesale/Retail/Franchises: choix assortiment produits, plan merchandising, achats, formations vendeurs, incentives.
    • Stratégie marketing et management produit: développement et gestion des collections chaussures (SMUs inclus), mise en marché, présentation en interne et en externe (force de vente / clients), suivi des KPI, segmentation, plan trade marketing, veille concurrentielle.
    • Management de 2 collaborateurs.
    • Gestion de budget (70K€).
    • Réussites clés: +12% de taux de sortie chaussures sur le réseau Retail en 2015, +25% sur les carnets de commande de nos produits phares en 2016.
  • Today
    April 2016
    March 2014

    EMEA Footwear Manager

    DC Shoes

    Mission: in charge of the footwear category at a European level.

    - Marketing/commercial strategy: competitive intelligence, segmentation, incentives, innovation, go to market.
    - Product offer strategy: range plan monitoring, pricing, NS, margin, internal & external communication, (sales force / customers), development of sell-in tools.
    - Management: 2 direct reports with budget monitoring.
  • Today
    February 2014
    April 2011

    Senior Product Manager Football, France

    501-1000 employees

    Mission: product range & go to market strategy set-up of Football Footwear, Football Apparel & Indoor categories:

    - Marketing strategic plan definition.
    - Product range management and go to market: NS, margin, sales force & retailers presentations.
    - Assets management: Handball French Federation, Z5 (Zidane 5-a-side centers).
    - Management: 2 direct reports.

    Key achievements:
    - NS management of 50 Mio€.
    - Leadership football footwear: 42% market share in 2012 (+4 pts vs 1st competitor).
  • Today
    March 2011
    December 2006

    Product Range Manager Apparel Football, France

    501-1000 employees

    - Product range management: NS, margin, sales force and retailers presentations.
    - Responsible for go to market.
  • Today
    November 2006
    April 2003

    Junior Product Manager Apparel Sportswear, Europe

    1001-5000 employees

    - European product range definition & go to market set-up.
    - European interface between HQ (Portland, Oregon USA) and key European countries.
  • DESS marketing et management du Sport

    Master II Marketing & Management du Sport (BAC +5), Mention AB
    Master's degree in Sport Marketing Management (+5 years after high school diploma), Mention AB

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His skills

  • Développement commercial
  • Développement produit
  • Management
  • Marketing produit
  • Mise en marché
  • Stratégie marketing
  • Street culture

His languages

  • French
    ****Mother tongue
  • English
    ****Bilingual
  • Spanish
    **Intermediate**
  • German
    *Beginner***

    His hobbies

    OenologyPhotographyFootballBasket-ballTennisStreet culture

    His keywords

    Sports ManagementSportswearFootballFootwear MerchandisingMarketing StrategyProduct MarketingApparelSporting GoodsSports MarketingFrenchFashion

    About him

    10 years of professional experience in Marketing / Management:

    - Team management
    - Marketing strategy
    - Go to market
    - Product development and management
    - Asset management

    His activity on Viadeo

    Recent contacts
    Manon Fuehrer
    Marline DELLA SALA
    Frederic BRETON
    Adrien Grimée

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