Alexander Choat
Copywriter/Concepteur Redacteur, SelectNY Paris
I am an English-born copywriter with over 7 years experience in advertising at internationally renown agencies such as Saatchi&Saatchi, Y&R and SelectNY. At the moment I specialize in beauty and luxury advertising but my roots lie in Business to Business advertising.
I am very adaptable to any kind of brief from any kind of client - includes conglomerates with more strategic perspectives such as Procter&Gamble or Coty Prestige; to smaller, traditional institutions such as Lampe Berger Paris, Tissot Swiss Watches or Montreux Marche de Noel.
Examples of my work can found here: http://www.behance.net/arcaneadvertising
24 contactsRedaction et conception pour les clients luxe.
Creation de films publicitaires et inspirational material web et print pour les nouvelles collections.
Clients: P&G - Sebastian Professional, Sassoon, Nioxin, Christina Aguilera Fragrance
COTY Prestige: Lancaster, Davidoff, Joop!
Independent: Tissot Watches, Lampe Berger Paris.
2007 - 2009Clients: P&G - Sebastian Professional, Vidal Sassoon
2005 - 2007Conception et redaction pour les brands business to business - print et web.
Creation des idées et nouvelle concepts pour le pitch.
Clients: Caterpillar, Dupont Performance Elastomers, SGS, SITA, International Telecom Union, Interpeace, World Heart Foundation, Swagelok, Stryker.
2004 - 2005Creation et gestions des idees pour P&G Professional Range - Cleaning brands for businesses.
1999 - 2010Freelancer writer for concepts and pitch phases at Nexus - a London based Public Relations agency specialized in food & beverages and medical.
Clients: British Eggs, Weetabix, McCain Wedges and Tropicana.