Alexandre Giraudon

Elaborate marketing plans for area countries regarding the group brands (Avène, Ducray,A-Derma, Klorane, Furterer, Galénic, Elancyl )in order to optimize sales and turnover
•Realize country marketing studies : price positioning, catalogues rationalization, sales supports versus competitors.
•Support liaison offices and/or distributors in the choice of products to commercialize, the price positioning, the distribution channels : elaboration and set up of a new marketing strategy.
•Assist the distributors in understanding and analyzing marketing books as well as answering to their needs.
•To vouch for the image of the group brands when developing the marketing tools.
•Anime the area marketing seminar once a year.

Support French companies in their development on the Korean market.
Offer an expertise on the business practices in South Korea
•Advise French companies willing to invest in or export to South Korea
•Identify business opportunities in Korea : market studies for strategic recommendations.
•Matchmaking the french companies with the right korean potential partners.
•Monitoring the economic, financial and regulatory situations of South Korea
•Editing two guides on the business environment in Korea
•Editing and publishing several information newsletters and articles on the Korean market (finance, regulations, etc.)

- Editing economic and political documentation for H.S.H Prince Albert II.
- Supervising the diplomatic delegation of the Republic of Cyprus during the XIIth Olympic Games for the small states of Europe.