Alexandre Lapeyre

- Participate in all phases of product life, including the launches (concept definition, product development, supplier / subcontractors selection and relationship )

- Participate in the development and implementation of all marketing tools for the sales department and communication actions (sales points, technical sheets, marketing briefs, leaflets, ...)

- Participate in measuring the performance of actions, including the analysis and synthesis of sales feedbacks, market watch, competitors and market studies

- Participate in the preparation and / or animation of international tradeshows
Took part in Cosmetagora 2012 (Paris), In Cosmetics Barcelona 2012 (Barcelone), NYSCC Suppliers' Day (Edison, USA)

 Organisation of a trade show in New-York in order to sell the products in the United States of America.
 Establishment of a new media plan.
 Creation of a new advertising plan.
 Participation to the creation and launching of a new range of products.

 Studied compatibilities between containers and content to solve problems of interactions altering the properties of the final product: contacted suppliers, set up test migration, validated batches of containers.
 Extracted natural products for cosmetics: looked for antioxidants, improved extraction methods.
 Introduction to the smell of natural products by the perfumer.

 Developed measurement methods on a new device (sphygmomanometer).
 Drafted protocols for using the device.
 Developed a database of surface tension, interfacial contact angles on food flavorings and fragrances.
 Understood defects by co-extrusion microencapsulation using these results.
 Formulated new bases and aromatic fragrance.

 Solubilisation of poorly soluble active pharmaceutical ingredients in water using surfactants.
 Development of new surfactant solutions.
 Training in English for Vietnamese customers.