Alexis OGER
EMEA Marketing Director - DELL Large Enterprise
Summary :
Bring my analysis & business development skills within an international IT company at a marketing director level.
Specialties:
12 years in the IT Industry with Business & Marketing responsabilities in leading multicultural companies (Microsoft, Dell, Ford).
Key competencies :
- P&L Management
- Large team management (75+)
- Marketing plan, budget management & ROI measurement
- Projects & programs management
- Customer & medias facing skills
- Cooperation skills with sales management
Self motivated with team spirit; Business & results oriented ; Stong analysis skills & entepreunorial
213 contacts- P&L management (EMEA Large accounts)
- Sales communication management - drive for results
- Market analysis & forecast management
- Marketing Plan development & execution (drive priorities, awareness, messaging, lead generation)
- Team management of country marketing manager (13 countries in EMEA)
2006 - 2008- P&L / market analysis
- Marketing Plan development & execution (drive priorities, vertical messaging, lead generation)
- Sales communication management - drive for results (Circle of Excellence award in 2008)
- Acquisition program development & execution (relationship marketing with 3k Public EMEA accounts)
- Planning & Budget management for Southern Europe Marketing team
- Local strategic Partnership management (funding, strategy, development)
2004 - 2006Main Metrics: Over 500 M€ revenue, 10% growth on core product
Business develoment ( 11% revenue growth y/y on Office - France ranked # 1 of large countries in EMEA in 2006)
Role:
- Revenue Growth Strategy Definition
- Partner Engagement Strategy Definition and Orchestration
- Brand Management
- Seeding strategy
- Advertisement campaign drive
- End user relationship marketing via Internet
- Drive marketing plans through & with sales management
2002 - 2004e-Business solutions – Revenue >20 M€/y
Security & Management Solutions - Revenue >5 M€/y
•IT partnership development ( HP, CGEY, ACCENTURE ; sales through partners increased by 130%)
•System Management Server launch in France (channel building & 164%y/y revenue growth in 2 years)
•Relationnal marketing program (online & offline, mass & CXO events)
2000 - 2002Promote Microsoft technologies through medias & products management
• More than 450 itw (TV, radio, press) covering Microsoft technologies
• Spokesman in all major French conferences (industry & Microsoft events)
1998 - 2000•Manage « Y2k rollover » technical communication (reach of 750k accounts)
•Dedicated call center - Process development & follow up (500k calls in 6 month - French customer satisfaction were 10 pts on top of EMEA average)
•Management of 3 external consultants (starting 1999).