Alice Bourseau

From 2010 to present - Adecco France

Traffic Management & websites optimisation (gain qualified visitors & increase popularity)

> ROI reporting - traffic analysis
> Websites tagging optimisation
> Ergonomy & usabilities reports
> E-marketing actions & websites promotion (SEO / SEM, SMO, affiliation programs)


2007 - 2010 - Business&Decision

E-marketing project management

* Webmarketing & Web communication support to clients, usabilty reports & zoning.
* SEO, SEM & SMO (english - french) : strategy, monitoring actions, business plans making.

In practice :
> Search engine rankings.
> Sponsered Search (Google AdWords, Yahoo Search Marketing, MSN AdCenter).
> Affiliation programs (shopping guides optimisation).
> Ads Media Planning (dedicated campaigns on targeted websites & audience).
> ROI reporting & adjustments toward clients' goals (leads generation, sales, contacts).