Alice Gasnier

BUDGETS : Malakoff Médéric and Spie Oil and Gas Services

Client contact
Launch and follow-up of campaigns from the creation to the production: TV spot, radio commercials, web banners, press ads and institutional brochures.
Understanding of competitor business and strategy, participation in elaboration of copy writing reviews, participation in strategic development in the implementation of a new campaign.
Monitoring of the budget: billings and invoicing

BUDGETS : EDF, General Councils, Agence Nationale des Services à la Personne

Day-to-day client interface
Participation in elaboration of a communication strategy
Participation in implementation of campaigns : from client brief to finalization of production.
Project management : monitoring of production, schedule, budget.

Organization of events (300 people).
In charge of internal and external communication of “Club Alliances”
Implementation of innovative marketing strategies
Follow-up/Advice with 60 partners going to the Software-as-a-Service.
Development of tools and processes of the program.