Amélie DODINET
Responsable Marketing & Communication, SMC2 - Construction Sport et Loisirs
I am just back from one year of travel in Australia, New Zealand and Thailand, and my objective is to use my marketing, communications and events skills in a leading and challenging company.
I spent four years at EM Lyon Business School (one of the best management schools in Europe), where I specialized and graduated in International Marketing and Communications, and had a one year voluntary experience with Le Petit Paumé, first French city-guide.
As I had strong writing and editing skills, I was chosen to be a Chief Editor for the 2004-2005 edition. It gave me the opportunity to prove my creativity by writing original articles and chosing the cover page of the guide.
This one year experience also helped me to develop my event management skills as well as my sales skills by selling advertising space for two rubrics (20K€).
For the last two years, I have been working as a Visual Identity Manager in Internal Communications at the headquarter of Groupe SEB in France, the World leader in small domestic appliances.
During my mission, I worked on the creation of the graphic design guidelines with the graphic designer of our new logo. I was then in charge of the roll-out of our new visual identity in France and in more than 120 countries, including Groupe SEB Australia in Homebush Bay. The roll-out was a success.
My management decided to extend my contract to make me work on other core subjects such as :
- the co-organization of the Groupe SEB Management Meeting in Lyon (event management)
- the definition of our new Employer Brand (Human Resources subject : administration of a variety of surveys to collect data about the employees, external audit of schools and graduates, benchmark of our competitors…).
During my first mission, I also created internal and communications pieces such as an internal leaflet presenting to any Groupe SEB’s manager our mission, ambition, values and strategy; a poster “The Groupe SEB in the World” for a presentation in each company and on schools forums… I had to validate these documents and my proposals for a new Employer Brand with my manager and the Board of Director’s so I think it will help me in my mission not to be afraid to interact with senior stakeholders on a daily basis.
At the end of my contract, I decided to realize one of my dreams so I came in Australia to travel all around the country.
My skills and knowledge include:
- - Adaptability, dynamism and creativity (events and musical experiences)
- - Strong communication skills (oral and written)
- - Gathering information (new visual identity: several information memos to help each country with the roll-out)
- - Conducting interviews and running meetings (during the internal audit for the definition of our Employer Brand)
- - Organizational skills
- - Maintaining emotional control under stress (event experiences)
- - Critical thinking and problem-solving skills
- - Work in a team and lead co-workers towards a common objective (roll-out of our logo to have the same visual identity all over the world)
- - Passion for multicultural environments (thanks to my travel experiences around the world)
- - Fluency in English and computer skills (thanks to my experience for Groupe SEB, I was in contact with more than 120 countries and all my contacts were English-speaking)
I believe I possess the attributes necessary to be a successful communication asset for a company. I will bring great passion and enthusiasm to the job.
Do not hesitate to contact me if you have any position or just advice for me.
Best Regards,
Amélie
262 contacts2009 - 2010Countries visited : Australia – Thailand – New Zealand
• Nationalities met : France – Switzerland – Spain– Brasil – Colombia – Italy – Great Britain– Wales- Irland – Sweden – Finland – Denmark – OZ – New – Zealand – Germany- Belgium – New Caledonia– Thaïland – Japan – Korea– USA – Israël – Russia – Tasmania – Canada – Mexico – Peru – Argentina- South Africa...
• Transport means : Plane (24 times- 80 000 km) Train (20h-1500 km) Campervan (3,5 months - 20 000 km) 4wd (5000 km) Boat , Car, Motorbike, Hitch – hiking, Elephant back
• Animals met : kangaroos – koalas – oppossums – wombats – wallabies – turtles – deadly snakes and spiders – sandflies – Mosquitos – – kookaburras – parrots – saltwater and freshwater crocodiles – sharks – elephants – tigers – pinguins – seals – jellyfish – bluebottles...
• Natural Phenomena experimented : Bushfire in Victoria and Northern Territory - Flooding in Queensland - Drought in Sydney and desert - Sand twisters in Kimberley Region - Shark attacks in Sydney - Red sandstorm in Brisbane & Sydney - Volcanic activity and snow in New Zealand
• Activities :WWOOFing experiences (willing workers on organic farms): work for families in exchange for shelter and food, learning of an environmental friendly way of life
Charity Work for Humpty Dumpty Foundation. Volunteer at the Balmoral Burn (May 09): successful charity sport week end sponsor dinner + running competition) that raised $1.8 million for essential medical equipment used to treat and save the lives of children in hospitals in NSW.
Travel : encounter of travellers from many backgrounds as well as exchange with locals
2007 - 2008Mission: GROUPE SEB – World Leader in Small Domestic Equipment (All-Clad, Lagostina, Tefal, Moulinex, Krups, Rowenta…), Lyon, France
• Working on the creation of the graphic design guidelines with the graphic designer of the new logo
• Roll-out of the new visual identity of Groupe SEB in France and in more than 120 countries
• Updating the visual identity of all forms of communication
• Co-organization of the Management Meeting in Lyon – 300 participants from all over the world informed of our new company project – Looking after their arrangements (travelling, hotel, taxis…)
• Working on the definition of our new Employer Branding – Internal audit of different positions and external audit of graduates – Benchmark of competitor’s Employer Branding.
Appraisal: • Implementation of the new visual identity all over the world: the roll-out of our new logo was a great success.
• Harmonization of all documents: intranets, letterheads, visiting cards, buildings, access maps, electronic greeting card…
• Gathering information (new visual identity: several information memos to help each country with the roll-out)
• Leading co-workers towards a common objective
• Conducting interviews and running meetings (during the internal audit for the definition of our Employer Brand)
• Providing an Employer Brand Platform based on Brand Image, Compensation and Benefits, Career development, reward and recognition, recruitment & induction, communication systems, work environment, Culture and Environment.
2007 - 2007Mission: Online Advertising Agency, Lyon, France
Responsibilities:
• Selling advertising space to clients and mediaplanners
• Dealing with media agencies (Media edge, Mindshare, Starcom, MPG, Nextedia, Mediatrack, Fullsix…)
• Writing of sales offers (online media plan)
• Managing the online sales campaigns.
Appraisal:
• I achieved my financial objectives and gained online campaigns for our sites dedicated to young people (12-25 years old) such as Bouygues Telecom, Sony Eriksson, Samsung, Walt Disney, Mc Donald’s, Virgin Mobile…
2006 - 2007Mission: Independant music label – Geneva - Switzerland
• Managing the artist Dorian Gray: implementing local and international development strategy, submission to selection procedure for festivals, booking, radio development, press relations, interviews…
Appraisal: • Selection of the artist in several festivals: Dorian Gray won the selection procedure for the well-know French festival “Eurockéennes de Belfort”, he was also programmed at Paléo Festival, a very famous festival in Europe. He attracted the attention of David Hallyday who wanted him to play for his prime time in Paris, and who also wanted to play with him: David Hallyday was his drummer.
• Developing press relations for interviews and articles: 20 minutes, La Tribune de Genève, Le Matin, FHM France, Nightlife…
• Developing his presence on local radios
2005 - 2005Mission: F2F Music – Musical Event Organiser – Lyon- France
• Dealing with all forms of communication (photos, posters, CD, promotional DVD)
• Dealing with festivals and venues (e-mailing, concert dates, interviews)
• Attending festivals and concerts.
2003 - 2004Mission: LE PETIT PAUME – Lyon City Guide– 1st French city guide (300 000 copies in 2004)
Association of EM Lyon business school
• Coorganisation of the Petit Paumé Medieval Village 2004 -Arts and Craft Market with a medieval theme (65 000 visitors in 2004)
Choice of entertainment, setting up of the village, dealing with the stallholders
• Chief Editor of the 2004-2005 edition of the Petit Paumé
Responsible for editing submissions for the editorial content of the Petit Paumé.
Launch of a Petit Paumé Special Markets.
• Advertising Manager for two rubrics
Choice of establishments and selling advertising space for the two rubrics (sales of 20 000€)
• Mystery Shopper (testing restaurants, bars, beauty parlours, hairdressers, sport facilities anonymously)
2003 - 2003Mission: Consulting in Ecotourism – Madrid Spain
• Setting up a tour operator data base and creating ecotourism packages for Honduras.
• Benchmark survey on national parks and adventure parks in France with the aim of recreating the system in South America
• Setting up a system counting the number of visitors per day in South American national parks in order to optimize their working capacity.
