Andrea Kocsis

7 years of experience in online marketing (SEO, SEM, search marketing, sponsored links, affiliation, newsletters...), multi-channel marketing and CRM for key accounts, looking for full time job in Paris, France.

Project Management / Management:

- budgeting
- French and international key account management
- integration of offline /online marketing strategies as well as in-store / e-commerce
- initiation of marketing effectiveness reporting and performance analysis
- initiation of marketing dashboards and promotional calendar
- online marketing strategy
- contractor management, negotiation of all kinds of online et offline marketing campaigns
- external and internal team coordination around a common project
- recruitment and management of junior staff.

Online:

- participation to the creation of e-commerce sites:
- participation to technical briefs and to the definition of new features
- ergonomics enhancement and shopping experience improvement
- website design, general graphic improvement coordination as well as product presentation enhancement
- ROI-targeted traffic generation:
- search engine optimisation (SEO, keyword marketing)
- search engine marketing (SEM, sponsored links) and shopbots
- affiliation
- all kinds of PPC, CPT, CPI , CPA or lead-based campaigns
- partnership and alliance building, cross branding, cross selling
- viral marketing games
- email marketing (newsletters)
- buzz marketing
- marketing 2.0, interactive marketing
- managing the production of compelling marketing materials: creative writing for all kinds of online marketing and communication vectors (copy and script writing); AD coordinator (creative content development).

CRM:

- initiation and day-to-day management of large scale databases intended for direct marketing
- project domain definition, request-for-proposal responses, system configuration requirements, user training
- design and implementation of multiple criteria reporting
- data mining, customer value and profile analysis
- automated marketing dashboards.

Multi-Channel Direct Marketing:

- direct marketing campaigns (offline marketing)
- customer retention programs
- call centers and telemarketing campaigns
- customer support and hotline implementation.