Andrey Ryzhikh

Results: over-delivered sales target (+50%), grew business profitability by 10%, led P&G to become #1 supplier in Trade Marketing vs #13 (Advantage Study 2010), built highly motivated team with strongest ever collaboration internally & externally
- Built the team to perform at their peak,
- Step-changed collaboration with creative/BTL agencies and key retailers; represented P&G marketing in top-to-top meetings (CEO & Board) & led respective discussions,
- Supported regional (CEEMEA) capability building,
- Led 1st corporate multi-brand initiative in EE (as anti-crisis solution) & co-led 1st corporate low-trade (High Frequency Stores) loyalty program,
- Led & supervised retailer-specific sustainable programs, ensured co-marketing programs are part of joint business plan with key retailers,
- Re-organized department & changed key priorities to better reflect long-term vision,
- Got extensive knowledge & practice of sales skills & 3rd-party negotiations.

Previously: Associate Brand Manager for Female Grooming/Fabric&Home care brands

Grew from marketing specialist organizing promo events to Group Brand Manager managing total portfolio.
- Prepared and presented Marketing Plan, managed its implementation,
- Supervised market research, design & advertising projects,
- Provided Board with marketing mix perspective for all new projects,
- Led re-positioning of company's leading brand "Inspiration".
Acted as a Marketing Director for several months
- Managed 4 employees directly, $1mln marketing budget, reported directly to CEO,
- Led marketing dept restructuring, hiring new people, preparation of new job descriptions
- Led launch of new brand, including sales presentations to distributors.