Andrew Wilson
Freelance New Media Strategist
User Strategist, Information Architect and Art Director emerging from long experience in design and procurement for web and print. Experienced Communications Director in the field of Sports Marketing. Passionate team enabler, committed to creative, innovative solutions using design principles, in a positive environment.
Compétences :
New Idea Marketing, Startup Strategy, Partner Relations, Non Profits, Web Standards, Usability, Accessibility, Findability, Team mobilization, Creativity, Inspiration, Design as a central platform.
58 contacts2010 - 2010Workshops on the use of design principles and an emphasis on creating conditions where creativity can flourish, to ensure quality results in web design.
2007 - 2011Created and established an award-winning web team to lead the modernisation of the delivery of online and digital products of the French Education system's publishing house.
Using the best of emerging technologies and delivery platforms, the challenge of social networks and the participative and semantic web, the team's mission is to improve the visibility and efficacity of the high quality content generated by a large network of authors, contributors and editors, within the French educative sector. Principal achievements include the introduction and promotion of:
• Team-working and collaborative systems to encourage a creative approach at every stage of the web process.
• Empowerment and support of team-members
• User-centric approach to problem-solving.
• Deployment of design principles in project management.
• Promotion of social media marketing techniques
• Impeccable conformity with web standards and accessibility guidelines
2007 - 2007Collaboration on a number of design projects, principally web oriented. Put in place ecommerce and CMS systems and blog software including video gallery components for a range of web clients.
2000 - 2007Operating in the UK, California and latterly in France, andesignet, a successful web services company, was set up to deliver innovative and effective web solutions meeting the needs of small enterprises, individuals and organisations, specialising in the fields of food, travel and real estate.
1995 - 2000A startup in the field of sports apparel commencing with a team of three, we were able to build an international business with a turnover of £1.5 GBP after the first year, with Nike, Adidas, Reebok, Puma, Kappa and Umbro among our customers.
As head of communications I led a team of graphic designers, was responsible for marketing initiatives, and headed the sales team.
1985 - 2001Specialising in sports, local government and consumer issues.