Anne-Laure Pingreoun

In charge of New Business, Marketing and PR for Leagas Delaney London

Pitched for: Timberland (win), The Body Shop (win), Dyson (win), Neff (win), beatthatQuote.com (win), Patrick Cox, Westfield, Tiger Beer, Abercrombie & Kent, FilmOn (win), VTech (win), Driza-Bone (win)

Results: In the New Business league (Campaign 31/01/08)
Leagas Delaney is ranked as Number 5 in the Pitch conversion rate table and 7 in the New Business table

Clients: Van Cleef & Arpels Jewelry and Perfume, Chanel, Laroche Wines, Dinh Van, Vacheron Constantin, Chanel, Dow XLA

-Supervised the launch of international ad campaigns for Van Cleef & Arpels’s new perfume ‘First Love’, Dinh Van (Fine Jewelry brand) and Laroche wines

NEW BUSINESS:
-Substantial analysis, revision and development of the internal organisation of the agency and new commercial tools utilised therein
-Lead business development missions for the agency, as follows:

In France: pitched for Cristal D’Arques (win), Concorde Hotel Group (win), Mikimoto, Moët & Chandon (win), Lalique…
-Participation with the pitch to handle the global advertising account for Van Cleef & Arpels Jewelry

In the UK: organised from France new business meetings with Asprey, Dunhill, One & Only Resorts and De Beers

In the USA with Gilan (New York)

-In charge of the network coordination
-Organised the annual seminar, in Moscow – involving 60 global advertising agencies – PR organisation of visas, speakers and seminar content

Clients: India Tourist Board, Fred. Olsen Cruise Line, Lucien Barrière Hotels, London Luton Airport

-Managed the launch of national advertising campaigns, including a-t-l media strategy; as well as the day to day account handling and research analysis
-Coordinated clients communication and rebranding strategies: Re-launched London Luton Airport brand image
-Participation with the pitch to handle the global advertising account for Lucien Barrière Hotels (win) and Fred. Olsen (win)