Anne Chaurand
International and Multicultural Communication Consultant, HowCOM°
I am a creative and dynamic communication manager with a 20+ year expertise. I contributed to the success of innovative and highly competitive international corporations. I successfully launched and repositioned their brands by defining, developing and leading demanding cross-continental media and public relations strategies and tactics. I fostered and executed an influencer approach through lobbying, sponsorship and employee communication. I coordinated and managed teams to support cost-effective yet productive programs. I led cross-boundaries projects in fast paced, high pressure situations, from conception to implementation, while respecting firm deadlines and tight budgets thanks to dexterous resource planning. I have a full understanding of multicultural and cross-functional environments.
Skills and Competences
*Brand and corporate communications strategies
*Media, public relations and Web 2.0 expertise
*Crisis communications
*Documentation editing
*Project management, Events
*Executive support and coaching
*Leadership, team building and staff management
*Resource allocation, budget management
67 contacts www.howcom.eu
Evaluate organizations’ communication strategies and tactics
Support, train and coach executives: media training, Web 2.0 training, presentation skills
Projects lead and management: media relations, documentation editing
References:
* IncubAlliance: positioning and branding for high potential IT start-ups
* Hirschmann (Belden): mission statement editing
* Lenovo: media trainings
* Altedia: social media trainings for job seekers
* Mairie de Sartrouville: press relations for the "family Forum" event
* Sanoia: press relations
2008 - 2009 Produced and delivered strategic messaging and communication plan: media, analysts, partners, employees
-Result: facilitated the understanding of the Channel strategy and supported program launches
Implemented and used of the Web 2.0 media
-Result: reduced significantly business trips (70%) and preserved of the bond with target audiences
Prepared the Vice-President communication: contents editing, media training and presentation coaching
-Results:
* Increased his communication skills for an intercultural audience
* maintained and increased employee satisfaction during major business and organization announcements
Events: created presentations and content for media relations
o Partner Summit (2700 "live" participants / 300 Europeans) & Virtual Partner Summit (5000 participants on the Web event / 1500 Europeans)
-Results: audience increased by 120%, preservation of contacts, 20 % increase of press clips,
o Channel Partner Executive Exchange (150 participants),
o European Channel kickoff (130 participants on the WebTV event) -Results higher: employee satisfaction rate
Member of the WW communication reorganization team
2001 - 2008** External and Corporate Communication Leader at Lenovo
(Following Lenovo’s acquisition of IBM’s Personal Computer Division)
Launched the Chinese brand in Europe:
o Shaped the messaging for EMEA: press kit, Q&As, presentations
o Organized press journeys in China and in the US (up to 30 European journalists),
o Built a brochure presenting the company: key messages and values (Lexicon: 8 000 copies in 5 languages) - Result: recognition of the brand (obtained of a Bronze TOP COM trophy)
o Created and executed public relations and media events, videos, speaking opportunities as sponsor of:
The 2006 winter and the 2008 summer Olympic Games, the Olympic Flame course in Europe, the William F1 team and Ronaldo within the Football Club Barcelona – Results: higher brand recognition
Organized and built messaging used for crisis communication: PC batteries recall, reorganizations of teams, world restructurings
- Results: neutral and factual articles only in local press, maintained employee concentration
Coaching and support of the EMEA teams: 36 countries, supervision of 8 country communication leaders and of the EMEA agencies - Results: 90 % of neutral or positive press articles in EMEA
Managed budget – Results: preservation of agency budget during 3 years further to the acquisition
** EMEA Communication Manager for the Business Partner Organization & Mid- Market Organization at IBM Eurocoordination
Build on the strategy and created content: for press relations and technical & market analysts
Elaborated a brochure: in the form of comic book to position the IBM offer for the mid-market (10 000 copies in 4 languages) - Results: better understanding of the offer, increased IBM partners visibility
Organized Press trips: 15 journalists to the United States at the PartnerWorld event (5000 participants among whom 500 Europeans) - Results: 30 % increase of press clips
Supervised country communication leaders and agencies in 16 countries in EMEA
* EMEA Communication manager for the Rational brand at IBM Software Group (Following IBM’s acquisition of Rational Software)
Organized the communications strategy for an adapted and controlled integration of Rational within IBM
** France Communication Manager at Rational Software
Defined the communication strategy and implemented the tactics and campaigns
Organized products launches: major press campaign for the launch of IBM’s WSAD and Microsoft’s .Net in 2003 - Result: the Rational was the only brand present in articles relative to software development environments
Participated to the definition and implementation of the marketing plan
Coordination of messages at events: product showcases, seminars and Webinars, Microsoft TechEd, with a supervision of 3 project managers.