ANNE JOURNEL

Audit of HR processes, reporting and management – Recommendations
Customer relationship management

Management of a team of 5 Sales Managers, 25 Sales Representatives, 2 Tools Technicians
- Setting goals, establishing action plans, tools and KPI’s
- Guiding business: motivation, monitoring and checking results
- Coaching and field support: Recruitment, training, assessment, HR policy
Retail Turnover: €122M; growth of +2.4%, in a market shrinking by -2.9%
Market share gains: + 0.3 points / Linear share gains: + 0.4 points
Sales and Marketing Committee:
Developing marketing and sales strategy

Management of a multidisciplinary team: 2 Category Managers, 1 Trade Marketing Manager and 1 Computing Tools Manager
Implementation of Category Management: Construction of market strategy, creation of analytical tools (DV calculation, NIP costs, promotional costs)
Interface between Marketing and Key Account Team
Budget of €1.3M: negotiating purchases, budget management
Created sales materials, organizational conventions, training plans, etc

Management of a Merchandising Manager and a Training Manager
Establishment of a category strategy

Introduction of innovations; range and line recommendations; definition of signage plans

Audit of requirements and establishment of merchandising policy.
Award: Mètre d’Argent IFM 1992