Anne Ricaud
Directrice associée - Consultante, Market Solutions Consulting
I founded Market Solutions Consulting in 2007 to assist IT/high tech companies with their marketing and business development.
Main areas of expertise:
- Customer, Market and Competitive Analysis
- New Product Development and Marketing
- Business Development Strategy
(Customers, Markets, Channels, Alliances)
- Operational Marketing and Communication
- Management of international projects
- People Development and Training
Main skills:
- 26 years of Marketing and Business Development in the IT industry
- Combination of Marketing and Sales development skills and experience
- Knowledge of all components of Marketing: strategic, product and operational marketing at all geographical levels: country, European and worldwide/corporate
- Solid expertise in development of products, markets and teams
- International project and team management experience
More information on MarketSolutions : www.marketsolutions.fr
You can contact me at : anne.ricaud@marketsolutions.fr
339 contactsMarketing and Business development consulting services
Specialization and customer references in the IT and Services industry
Examples of recent projects in the IT industry:
- Market size/trends and competitive analysis in 37 countries
- Marketing audit
- Creation of a new product marketing department, including definition and implementation of processes and tools and team development
- Market opportunity analysis and market development strategy
- Development of new channels and partnerships
2005 - 2007- Managed worldwide Customer and Market Intelligence
- Designed and implemented full range of qualitative and quantitative market research studies.
- Provided customer, market and competitive analysis and insights to support business development and planning decisions in EMEA/APAC and Americas
- Institutionalized a state of the art market opportunity and trend tracking system. Study methodology now delivered in 32 countries in the world
2004 - 2005- Managed EMEA Marketing Services (team of 6 EMEA Marketing managers)
- Responsible for all pan-EMEA marketing activities including Customer Database, e-Marketing, e-Store, Channel Marketing, Strategic Alliances and Market Intelligence
2001 - 2004- Managed EMEA Product Marketing (team of 5 EMEA Product Managers)
- Responsible for all elements of the product management process (product roadmap, product content and localization, packaging, pricing, go-to-market strategy and communication plan) for 4 product lines in Architectural and Manufacturing CAD (Computer Aided Design) and GIS (Geospatial Information Systems)
- Designed global product launch plan and coordinated 20 product launches every year
1998 - 2001- Managed a team of 5
- Developed country Marketing strategy and plan
- Responsible for all field marketing activities including PR, Advertising, e-Marketing, Events, Direct Marketing, Channel Marketing and Strategic Alliances
1994 - 1998- Managed country sales operations (team of 20) with direct report to London based European management
1990 - 1994- Managed a team of 5 system sales engineers and product managers
1987 - 1990- Managed a sales team of 7
1985 - 1987- Responsible for technical support of IBM accounts and software sales