Anthony Boudet
Chargé de production, NP6 Mailperformance
Full CV: www.anthony-boudet.com
Specialties
- E-Marketing: create, analyse and send email campaigns
- Affiliates: manage accounts and promote the website on TradeDoubler
- Amazon: administrate and optimise of the online store
- Reports: analyse website traffic and report keys stats
- Social Network: promote campaigns to clients on Facebook and Twitter
- Adwords: develop and optimise Google Adwords ads
- Organisation of corporate events and travels up to 50 people
164 contacts2010 - 2011- Developed creative and effective email campaigns to drive customer retention
- Optimised and analysed Email Marketing Campaigns by tracking response rates (open rates, click rates, purchase rates)
- Implemented and drove strategy to grow revenue from exiting Affiliates partners
- Monitored affiliate activity, analyzed performance, identified areas of improvement to increase affiliate-generated revenues;
- Challenged Amazon best practice methods to improve business efficiency
- Managed the online replenishment process and improved products listing to increase commission rate
- Prepared reports from Google Analytics and delivered accurate reporting of websites traffic
- Provided information on the market trends, consumer trends and opportunities in France
2007 - 2010- Produced & implemented marketing strategy, including market research and launch of new activity
- Analysed competitors activity to define pricing strategy and successful hospitality packages
- Created marketing "E-shots" and ensured the campaign go live at least once per week
- Developed the new website by creating contents and implementing Search engine Optimisation
- Produced and distributed sales force marketing materials including presentations
- Imported internal database on ACT!Sage, updated and maintained accurate contacts information
- Prepared quotations and co-ordinated bookings information with the sales force
- Assisted operational activities on specific sites at major sporting events such as the Epsom Derby or Henley Regatta
2006 - 2007- Provided sporting advices & customer service to walk-in clients at the megastore and more precisely at the tennis/golf department
- Met sales targets of the department, analysed sales figures and opportunities to increase turnover
- Repaired damaged products, strung clients' rackets, arranged delivery dates for large items
- Ensured 7% of the turnover of the megastore corresponding to the management of 24 end-caps in the main walkaway
- Guaranteed the commercial success of sales events throughout the year (1 every 40 days) by ensuring the highest standards of all merchandising and promotions
- Reported sales results to the director/managers, introduced new plans and end-caps allocation at the weekly meeting