Anthony Rabella
Assistant Product Marketing, Legrand SA
A Business graduate and an Engineer with a 2 year International Experience specializing in Marketing and Strategic Management. Able to work in English and French, worked with French as the medium of communication in Legrand SA for 1 year. Direct experience of managing product launch, promotion, pricing strategy, project management, Product Differentiation and Positioning.
Always interested in working in a international culture and cross-functional management.
43 contacts2010 - 2011Product Marketing
Managing cross-functional implementation of the Project to ensure timely and successful Product launch
Realization of toolbox for successful Product Launch
Preparing brochures and Product Promotion materials in co-operation with Communications Department
Developing commercial arguments and technical datasheets to support and educate the sales team
Determining Optimal Pricing Strategy in co-operation with the Pricing team
Augmenting the product and analyzing the technical & commercial feasibility of the project
2008 - 2009Assistant Manager Trainee, Dyna Distributors
• Conceived and successfully implemented a new business plan for the small scale Enterprise
• Oversaw the successful establishment and functioning of a new business unit
• Assisted the Manager in general management