Antoine Boris

Migrate the XP installed base in SMB by growing Open revenue and increasing Intune penetration
Building the foundations (Partner-led and Web direct) to drive Intune business
Addressing mis-licensing and mis-versioning as well as reducing the number of unlicensed PCs in all customer segments through proper desktop licensing and legalization efforts.
Driving Pro sku attach to new business PCs in all business customer segments.
Preparing for upcoming product launches, i.e. Windows 8 and Intune Vnext in the coming years.
Partnering with other groups to ensure strong business execution and results.
Securing the right level of focus and resources in OEM and SMS&P to successfully land the Windows BG priorities

Drive the business, technology, audience, and initiative priorities for STB internally and externally
Formulate value proposition and audience segmentation, campaign strategy, offers, and execution plan based on the analysis and STB goals.
Be the S&T advocate in internal meetings and events, and reinvigorate the passion for S&T products by demonstrating them whenever appropriate.
Ensure internal and channel sales and marketing readiness.
Engage with press and analysts around products, technologies, audiences, and initiatives.
Align the local subsidiary to the STB mission, strategies and priorities according to Worldwide Subsidiary Managers Meeting (WWSMM) memo guidance.
Develop business plan supporting STB strategies and scorecard metrics.
Direct prioritization and funding for STB marketing activities and customer campaigns, including Hyper-V, Small Business Server Drive marketing and sales execution through collaboration with segment teams, Corporate Marketing Group (CMG), and direct marketing.
Ensure megamap or better investment alignment for STB activities.
Participate in subsidiary leadership team, regional business group (BG) lead community, and periodic BG/field alignment forums with BG marketing (field liaison).

Plan & execute the Depth plan thru innovative tactics with a strong focus
Integrate marketing activities with partner sales & marketing teams, telesales, customer sales teams (20% of marketing impact on the SMS&P pipe creation
Expand the Depth model (Demand generation & awareness) to other segments (Entreprise segment)