Antoine SAVARD
Manager - Conseil en Management, Accenture
> Career overview:
A management consultant with more than seven years of experience in the strategic marketing, sales performance improvement, customer value / relationship marketing and innovation / e-business fields with Banking, Insurance and Retail companies.
I have developed interpersonal and communication skills, having dealt with diverse clients and presenting at board and executive levels.
I have a proven track record of developing business and motivating a team to consistently exceed targets.
Post-graduate, I’ve completed a MSc degree in business administration and a MS degree in e-commerce and direct marketing degree.
> Industry experience:
* Banking
* Insurance
* Retail
* Telecommunication
* Public Sector
> Specialities:
* Strategic marketing
* CRM strategy
* Sales performance improvement
* Multi-channel sales organization
* Customer value / relationship marketing
* Innovation / e-business
* Diagnostic, target operating model, business case
264 contacts> Responsabilities:
Currently manager in the ‘customer growth’ service line (marketing, sales and services transformation), I have been specialized in the efficiency and results of sales organization through channel monitoring, talent management, processes and tools. I have mainly led assignments for financial services companies.
> Major achievements:
* European Insurance Company – Definition of the commercial projects and initiatives roadmap for the whole Group retail networks
* European Insurance Company – Design of a business process management solution in order to maintain risk margins for distribution networks (Project manager with a team up to 5 people - Budget: 2 M€)
* Multi sector – Participation in the « CSO Insights » annual sales performance optimization research which aims to benchmark best practices on how organizations are leveraging sales people, process, technology and knowledge to address challenges
* Insurance – Contribution to the « Insurance moments of truth » study which targets to identify and better understand the key multichannel interactions between an insurance company and a customer
2005 - 2010> Responsabilities:
As a manager consultant in the ‘strategy, marketing and sales’ skills centre, I have worked on a range of assignments in several sectors (Retail, Insurance, Banking, Telecommunication, Public Sector) in the following four fields of expertise: strategy, sales performance improvement, customer value / loyalty, e-commerce.
> Major achievements:
- Insurance - Strategic plan drafting
- Public Sector – Strategic plan definition & new retail outlets launch for 17.000 post offices
- Insurance - Identification and creation of innovative bank insurance solutions (ex: P2P lending)
- Retail – Fresh products purchase subsidiary creation
- Banking – Sales organisation improvement and sales force efficiency enhancement
- Banking – Commercial strategy definition
- Retail – Loyalty program optimisation and range of fidelity / payment cards enhancement
- Retail – Multi-channel marketing plan definition
- Banking – Customers segmentation definition
- Public Sector – 3D immersive E-Commerce Web portal creation integrating a virtual agent
- Public Sector – B2C and B2B E-Commerce Web portals redesign
- Sport – B2C and B2B Web portals redesign
- Telecommunication – Usability and online sales enhancement for the Spanish Web portal
2004 - 2005> Responsabilities:
- Organisation of various marketing events dedicated to small and midmarket businesses
- Daily communication with institutional partners (French Senate, French Ministry of Small Businesses) and industrial partners (Hewlett Packard, Intel …)
- Promotion of a new tool dedicated for small and mid-size businesses funding
> Major achievements:
- Organised booths and promotional tools of the ‘Salon des Entrepreneurs 2005’ in Paris for Microsoft SMS&P and partners
- Contributed to the launch of Microsoft’s EUGA (European Grants Advisor), an online initiative to help small and mid-size enterprises to better understand and use EU funding opportunities to realise their potential trough technology adoption
2004 - 2004> Responsabilities:
- Management and development of marketing strategies for large corporate accounts in the northern area of France
- Management of relationship marketing programs targeting corporate accounts and partners
- Design and execution of direct marketing program (e-mailing, phoning, mailing)
- Organisation of software solution conferences to promote the Microsoft .NET framework
- Development of the Microsoft partners network
> Major achievements:
- Handled all marketing communication promoting software solutions targeting corporate accounts
- Organised ‘Microsoft DevDays 2004’ keynotes in Lille with an increase of more than 100% of the audience (from 250 to 550 peoples)
