Anton Panaitesco
CEO, Cabestan-Canada
The experience I gathered over the years made me discover and deepen several very different aspects of online marketing.
From traffic acquisition for a website to Direct email Marketing, my different positions made me understand the needs and obligations of all links of the Marketing chain.
My traffic manager job at Bestofmedia gave me strong skills on online advertising and quality traffic generation, the job at ad pepper Media allowed me to discover the media buying agency side of the business along with the technical constraints and (due to my close relationship with the sales team) some basic sales skills.
My first position at Cabestan Europe gave me a very deep knowledge and expertise on email Direct Marketing and helped me increase my Project Management skills.
My constant relationship with Cabestan's clients made me exercise my natural ability to successfully create a strong bond between me (and my company) and my clients' portfolio.
Now facing new challenges in Canada I will focus my efforts on growing the business on this market which is new to my company.
Finally, my three last positions being radically turned towards international, I am used to work in different languages and to adapt myself to local cultures and working habits.
Specialties:
Email delivrability ;
International Project Management ;
Email direct marketing strategy ;
User training ;
Sales support ;
Online Marketing ;
Management
232 contactsMy tasks as the CEO of Cabestan-Canada are the following:
- Build up the development strategy
- Build up and manage the Cabestan-Canada team.
- Sign important clients
- Help the local team to achieve their targets
- Expand Cabestan's activities to the west coast of the United States
- Take part in the negotiations on potential mergers or acquisitions.
2008 - 2010International Project Manager at Cabestan (a French Email Service Provider) my job is to work with our international clients to achieve their targets in email marketing and to setup new projects in their local offices or on an international level.
Moreover, along with the International Development Director, I work on expanding the company on new markets (Spain and UK this far) by opening new offices, hiring people to join the local team, and train them.
2005 - 2008February 2005 – April 2008 (3 years 3 months)
International email marketing tech support for ad pepper Media Int.
I trained the local email managers from each country.
I also was a first level support for email marketing issues
Along with the mailpepper managing director, I worked on new direct marketing projects and products as well as implanting these in the different ad pepper media countries
2002 - 2005Hired as a product manager, I progressively migrated to a traffic management job.
I was in charge of booking advertising campaigns on the Bestofmicro website.
I also was in charge of driving new users to the website through the use of affiliate networks, SEM, SEO, partnerships and banners.