Arnaud Dubord

Actually based in Hong Kong, I am South East Asia sales manager for the French eyewear manufacturer LOGO Group.

Brands represented :
- TAG HEUER Avant Garde Eyewear
- FRED Lunettes
- RANGE ROVER Eyewear
- SALOMON Eyewear.

Countries in charge : Vietnam - Indonesia - China - Thailand - Philippines - Cambodia - Laos - Nepal - Taiwan.

Export sales development and Market Study

Main Duties:
- Export sales development, set up of collective actions as a road show on 5 cities in China
- Assist the French entrepreneurs with organization and support during business meetings with Chinese buyers and distributors
- Conference presentation: «Chinese Optical market, consumer habits and behaviour, intellectual property rights, logistics and distribution»
- Legal assistance, counterfeiting, products standardisation, import/export licences, taxes and tariffs
- French exhibition stand organisation during international optical fairs in China, set up of event communication strategy
- Public relations as representative of the French brands in China

Major Contacts:
Essilor China, French frames manufacturers, Mission Economique, CCIFC, Coface, buying group, Chinese opticians and distributors

Missions :
Development of marketing/communication projects, sales promotion operations, creation of marketing tools, press and radio advertising
Organization of events and trade shows, competition and promotional watch, Monthly reporting market studies, consumer behaviour analysis,

Interlocutors :
Central purchasing services of national Mass Merch labels (Carrefour, Leclerc and Auchan). International communication agencies as Mc Cann world group and Marketing Minds London.

Results :
Success of the promotion campaign with : 350 in store events (+260 compared to 2006), 1,500 000 potential consumers touch by the new radio advertising spot.