Arnaud Foubert

Mission: To implement and manage greenfield projects in Africa with duties involving development and implementation of marketing and sales strategies, product development, sales analysis and forecasting, budgeting, research, administering the contracting and relationships with suppliers and partners, recruiting & supervising a staff of managers, technical and clerical employees, POS layout and merchandising, operational marketing and communications.

Means: Tanzania: launch budget of USD 4 millions
DR Congo (Kinshasa): launch budget of USD 2 millions

Results:
- in Tanzania: Implementation of a 350 point-of-sale network, Management of an entity of 20+ employees…
- in DR Congo: Pre-launch phase shortened to 2 months, implementation of a network of 100+ trained retailers and 5 operating gaming centres. Management of the local entity (100+ employees + 4 expatriates).

Mission: To select and manage local partners (importers and distributors) in 12 markets. To recommend and lead the Sales and Marketing policy in each country. To propose quantitative objectives (sales and margin) and to elaborate action plans in order to reach them. To recommend and control budgets. To take care of pricing.

Results: Opening of two new markets (Algeria and Tunisia).

Mission: To ensure steady growth of the business and to take part in the development of the local partner (7 stores nationwide and 20 subdistributors). In charge of local brand strategy implementation (CRM events, communication, PR). Involved in the regional commercial strategy. Management of the sales and telemarketing teams (21 persons). Implemented new management procedures. Sales to major accounts.

Results: Positive evolution of major indicators: increased number of subscribers by 11%, rose the subscription renewal rate by 12 points.

Mission: To provide strategic and operational recommendations related to business plan, direct marketing, viral-marketing, Database management, copy-writing, email marketing and targeting.

Results: Reactivation and acquisition of customers, implementation of a customer scoring system (RFM), geo-marketing target sampling.

Mission: To take part in the management of an own-brand (Pause Village) product range and in Category Management through analysis and recommendations. Responsible for promotional operations in a network of 140 motorway gas stations.

Results: Optimisation of the product portfolio, new-product tests and launches, efficient sales incentives

Mission: To produce communication campaigns (including TV commercials, outdoor posters, radio ads), and to organize international events for the Cocoa Producers’ Alliance and the Ministry for Higher Education of Cameroon.

Results: Acquisition of a major budget (457 K€) after a call for tender, event renewed, international broadcasting of a TV ad.

Mission: To produce store profiles, perform product ranging, build and implement planograms them across the country in major bulk and retail stores.

Results: Profiled 58 stores, Implemented 32 stores (milk, yoghurt, juice, and cheese categories)