Currently in charge of large accounts (OEM's) I acquired over the year experience in both marketing field and Sales. My marketing experience resumes itself in defining strategy to influence customers choice encompassing Press Relations, Advertising and Go to Market strategy.
On the sales Side I have been in charge of various customers where influence had to be at both level (Tactical and strategic).
Some key achievments:
- Centrino Duo/ Viiv PR launch (Worldwide exclusive on LCI on TV)
- First Sail Sponsoring for Intel resulting in 130 Press articles
- Sales contests @ distis resulting in driving new customers in + increasing business @ existing customers
- Winning back customers over long term