Arnaud RICHTER
Consultant Etudes / Analytics consulant, Catalina Marketing
Hi,
My name is Arnaud, 29 years old
Master degree in Business Management, I’m working for more than 4 years in strategical marketing :
- 2.5 years in bank marketing (Caisse d’Epargne Bank)
- 2 years in retail marketing (Catalina Marketing)
My goal ? Help you to take the right decision and apply a strategy adapted to your customers wishes and needs with innovative tools
My realizations ? Analysis of customers behaviour, strategical and operational segmentations, action plan conception with target recommendation, impact analysis and ROI calculation to improve profitability, operational advices, dashboard conception with upgrade and diagnosis
I like to travel (Scandinavian and Eastern Europe countries). 6 months in Estonia during my studies and working with European customers gave me a strong desire to work in an European company and environment
I’m also writing a blog about Life in Estonia because I like this country and I’m really interested in cross cultural management
99 contacts2005 - 2007Provide a better knowledge of customers and marketing impact :
- Marketing analysis from the goals listening to the presentation of the results with actions recommendation
- Dashboard conception with upgrade and diagnosis
- Tool building for measuring impact of marketing campaigns
- Participation to the marketing plan designing
- Segmentation and customers typology conception
2003 - 2003Report about the design of a factory’s power supervision to perform security with all technical solutions
2001 - 2003Business development on a new market place. In parallel, design of promotional leaflets on Indesign