Arnaud RICHTER

Consultant Etudes / Analytics consulant, Catalina Marketing

92100BOULOGNE BILLANCOURTÎle-de-France - France

Hi,

My name is Arnaud, 29 years old

Master degree in Business Management, I’m working for more than 4 years in strategical marketing :
- 2.5 years in bank marketing (Caisse d’Epargne Bank)
- 2 years in retail marketing (Catalina Marketing)

My goal ? Help you to take the right decision and apply a strategy adapted to your customers wishes and needs with innovative tools

My realizations ? Analysis of customers behaviour, strategical and operational segmentations, action plan conception with target recommendation, impact analysis and ROI calculation to improve profitability, operational advices, dashboard conception with upgrade and diagnosis

I like to travel (Scandinavian and Eastern Europe countries). 6 months in Estonia during my studies and working with European customers gave me a strong desire to work in an European company and environment
I’m also writing a blog about Life in Estonia because I like this country and I’m really interested in cross cultural management

Arnaud RICHTER
87 contacts
Since 2008

Marketing and Advertisement
Professional experience
2005 - 2007

Provide a better knowledge of customers and marketing impact :

- Marketing analysis from the goals listening to the presentation of the results with actions recommendation
- Dashboard conception with upgrade and diagnosis
- Tool building for measuring impact of marketing campaigns
- Participation to the marketing plan designing
- Segmentation and customers typology conception

Banking
2003 - 2003

Report about the design of a factory’s power supervision to perform security with all technical solutions

Paper
2001 - 2003

Business development on a new market place. In parallel, design of promotional leaflets on Indesign

Fresh and perishable products
Education
Hobbies
Snowboard , horse riding , travelling (Europe centrale , Russie , Scandinavie) Blogging (My blog about life in Estonia : http://arnaudenestonie.hautetfort.com)

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