Arnaud Vaschalde

• Developed the business plan and budget including business growth (actual €3,5 M, 56% increase)
• Prepared and launched the B2C internet portal in cooperation with the German sister company
• Defined and implemented the online/offline marketing strategy for B2B and B2C activity
• Determined the acquisition leverage techniques (SEM, SEO, Social Media, Affiliates, e-Mailing…)
• Organised and managed all the back-office activities
• Implemented reporting and profitability analysis tools
• Recruited, trained and motivated a workforce of 15 (support, web, callcenter, customer care)

• Created and established the French structure
• Localised and adapted the group products for the French market (in-house software and technology)
• Developed market analysis, defined and implemented the offer & online/offline marketing strategy
• Managed two capital projects to ensure future business development (€1,6 M turnover)
• Implemented the vTiger CRM suite to manage and qualify prospects and customers

I was in charge of the implementation of the Internet sales channel for this distant selling company (12000 products catalogue)

• Internal audit, definition of the e-commerce goals and implementation of its strategy
• Customers/users analysis and writing of functional specification
• Defined e-marketing strategy leading to a turnover gross from 4 to 11%
• Established regular reporting and statistic tools (tracking, ROI…)
• Implemented of a multilingual CMS tool and trained internal teams
• Management of a workforce of 2 and sub-contracted developers

Bedford, Freeman and Worth Publishing Group is a confederation of three college textbook publishers. I was working in the media department and was given the implementation of 30 students/instructors websites
• Definition of the needs with the media editors and writing specifications
• Web development and management of a freelancer team
• Optimisation of the websites production process (templates creation)