Arslan Touba

Several missions in 3 years

France:
Orange Technocentre Paris: Project Management Officer
Orange Audience & Advertising Division: Strategic Marketing Manager
France Telecom Headquarter (Paris): Orange Group Strategic Plan 'Conquest 2015'
France (DOM - Caribbean): Project Manager (Web Care)
France Orange Business Services: Telepresence - Videoconference

International:
Orange Senegal (Dakar) - Strategic Marketing Plan definition for Orange Business Services
Orange Uganda: Distribution Channels Analysis
Orange Niger - Support in managing Products Managers
Orange Tunisia - Project Manager (VoiceMail, MCA)
Irak: Due Dilligence of an iraqi operator Korek
Iran: Launch of a 3G operator (Tamin Telecom)

Products Manager– Voice SMS, Caller Line Identification

Built up strategies and delivery roadmaps, maximized ROI for each value proposition, product development, pricing strategy, business cases, marketing mix adjustment
Monitored KPI’s and in-life management, market analysis (trends, best practices), business development and identified business opportunities and their relevance for candidate countries,
Muti countries mode – AMEA countries (Ivory Coast, Jordan, Botswana, Cameroon, Senegal, Kenya)

Projects Manager– Flybox, Business Everywhere, Mobile TV, M-payment

Followed Time To Market methodology, prepared project deliverables (Gantt chart, marketing deliverable, built business cases, business plan), qualification plan for business processes and technical implementation, QOS scoring and risk assessment (HLRA), reported at the Group level thru Consumer and Business Product Board presentations
Launched Business Everywhere in Jordan on May 2008

MMS/SMS promotions – managed Happy Hour and Happy Day promotions, monitored SMS/MMS traffic, promotions analysis, lessons learned and recommendations
Mix media strategy - communication brief, took the lead on the direct marketing campaign.
MMS Page Project:
Wap/Web interface – Vodafone Live positioning, contents enrichment, audience analysis and business reporting