Aurélie VIOT

Subsidiary of the food-processing group ABF (Associated British Foods), Foods International runs the brands Twinings (tea products), La Tisanière (infusion products), Jordans (cereals), Ovomaltine (malt and cocoa powder) and Caotina (cocoa powder) in Western Europe.

OPERATIONAL MARKETING :

* Managed the promotional activities
* Managed flavoured infusion tasting in 150 hypermarkets
* Managed Actishelf on-shelf display campaigns in 1000 supermarkets and hypermarkets
* Managed discount coupons
* Managed the communications activities and the media relations
* Elaborated sales tools for the sales force
* Organized of a seminar for the sales force
* Animated the website

PRODUCT DEVELOPMENT :

* Participated in product development (product/concept development, naming, packaging, launching plan)
* Elaborated sales pitches for the innovations (and agencies briefs)
* Managed the media relations campaign with 300 journalists and elaborated the press kits (and agencies briefs)

ANALYSIS :

* Analysed the period reports and the market review
* Use of panels datas TNS SOFRES and IRI
* Tracked La Tisanière's activity
* Benchmarking (NPD, promotional activities, communication, etc.)

La Carte Kouro is the leader in B2B on the luxury gift vouchers market :
* Launch of new mass-market gift cards :
* Canvassed new partners, contacts and negociations
* Partners relationship management
* Defined the contents of the gift cards
* Managed the packaging and displays : benchmarking, contacts with potential providers, requesting estimates, writing instructions of use and terms of use

Piramal Glass Limited is a multinational company manufacturing glass bottles for cosmetics, perfumes and pharmaceuticals.
Developed the activity of the company on the french market :
* Canvassed new customers
* Initiated the commercial relationship
* Participated in Order Management and Production Management

Famille Mary is a honey producer which sells its large range of products on Internet and in its own stores.
Study the ability of the company to export its products to Taiwan
* Company's diagnosis
* Taiwanese market diagnosis
* Developed recommendations
* Proposed an action plan

Robert Half International is an international recruitment agency specialized in finance and accounting :
* Found candidates on Internet, attended interviews with candidates
* Updated companies' and candidates' profiles
* Posted jobs online
* Managed specific projects

The "Relais Culturel du Manoir des Loges" is a theater association which also offers some professional trainings. The project consists in determining how the association could develop its vocational training for the professionals :
* Documentary analysis
* Qualitative survey
* Developed recommendations
* Proposed an action plan

Carrés Décors is a distributor of high-scale decoration articles (tissues, wallpapers, floor products, paint, etc.) :
* Greeted and advised customers
* Took orders
* Operated switchboard
* Reorganized of wallpaper collections

Leroy Merlin is a national distributor specialized in decoration, DIY and gardenning :
* Greeted and advised customers
* Managed the departments "light" and "decoration"
* Took reservations and orders
* Implemented specials offers
* Took part in stocktaking (tidied the products by references, put labels, counted, checkied)