Beatrice Guth
Directrice Communication externalisée
Marketing and communication is the experience I have been developed for 14 years in an international environment.
Since graduation (postgraduate degree), my work experience has been with multicultural and hi-technology companies mainly in the function of marketing-communication specialist where I have learnt a wide range of skill and experience.
As a communication manager, I have driven the advertising and public relations plan increasing awareness and press coverage. I have demonstrated my ability to be well organized by managing trade shows and events. I successfully contributed to the development of brand awareness by creating and distributing adapted promotional paper and electronic supports.
In addition to my office experience, I have excellent communication skill, I am dynamic and flexible. Over the last year, English has been my working language and I also speak Spanish, Russian and Polish.
I have started a new challenge with Retina Communication as an outsourced communications brand and PR manager. Specialised in communication and brand services for wireless, IT and innovative technology companies; Retina Communication acts as an integrated communication structure that manages your communication and brand from A to Z.
www.retinacommunication.com
61 contactsSupporting fast-growing firms in the wireless, the IT, the entertainement and in the technology-innovative industries.
- Strategic positionning > clarify market positionning and evangelize it.
- Branding strategy > B to B brand creation, deployment and legal protection
- Overall communications management > manage consistently communications and deploy day-to-day marketing plan.
- PR and analysts relations from off project to full blown campaing
• Managed a 4-person team
• Created and developed new corporate identity and positioning messages to increase company visibility.
• Implemented and managed the marcom plan with an annual expense budget of 410 000€.
• Selected, lead and optimized relationship with a global PR agency in the US.
• Developed PR and communication specific messages and media tools.
• Assured web site visibility and optimisation. Corporate web pages views increased from 700 to 32000 in 6 months.
• Developed, recommended and executed online marketing plan (SEO, SEM, paid listing,…).
• Conducted online advertising campaign – over a 6 month period, adwords impressions increased from 2 to 16 million, number of clicks from 74 to 3900 with a Click Through Rate (CTR) of 2.5%.
• Provided tools and support to sales department (creation of fact sheets, newsletters and direct mailings…).
• Organised the company’s participation at major trade show and events in Europe and the US.
2004 - 2006• Implemented and executed the communication plan.
• Consolidated international PR and managed 6 PR agencies in Europe and the US to ensure alignment with corporate messaging and strategy.
• Conducted web site project management and creation of a new Business to Customer (B to C) web site. Achieved an increase of unique visitors from 450 000 to 600 000 during first year.
• Set up press conferences and organised participation at trade shows
• Organised the company’s participation at the « Mobile World Congress » trade show in Barcelona (50 000 visitors and 1000 exhibitors), creating the company’s brand in the European market.
1999 - 2004• Built the European communication plan and branding at company launch (ON-Semiconductor was formerly a division of Motorola) – Budget of 1,4 million € /year.
• Supported sales and marketing team with the creation of corporate identity promotional items.
• Animated customer/distributor database (3000 contacts). Implemented a fast and convivial web interface updating our sales team customer account and direct mailing tool.
• Acted as the European contact for media and editors of electronic press in Europe. Distributed press releases and organized interviews.
• Handled the organization and coordination of trade show and events, enabling the company to be recognized a key player in the European electronic field – Participation at the prestigious Electronica 2000 in Munich.
• Travelled in Europe and the US.
1996 - 1999• Participated and managed trade fairs and events – “Le Bourget” in Paris
• Created a multimedia CDROM about environmental threats and solutions, working with external partners
• Developed agency brief and set objectives
• Built advertising campaign and messages.