Bénédicte POINSARD
Dirigeante, ATTITUDE RESEAU® Conseil et formation réseaux sociaux Expert Viadeo
In this day and age, we all need "reasons to be cheerful", and here are some of mine :
- being in daily contact with experienced managers and consultants who I help to optimize their ethical use of professional social networks as part of their jobsearch, or to find clients, via my brand ATTITUDE RESEAU® (referenced by Viadeo) www.attitudereseau.com
- being in contact with companies to develop innovative projects
- developing an exciting new brand of perfume which I patented in 2010
- spending time with family, friends and network contacts.
You can become one of my network contacts by joining my hub on Viadeo : http://viadeo.com/s/TdH7O
Professional references in the social network field : Défense Mobilité, M&R Conseil, Cadres Pour l'Entreprise, Sciences Po Alumni, Job et Cie, DFCG, etc.
To see the type of event we do, look at http://bit.ly/HLDLY2
A brief background on my professional career :
after having studied law and marketing, over the last few years I have worked for companies, associations and foundations in a management capacity in the fields of transition management,project management, administration and legal coordination, public relations and communications.
For twelve years, I was the general manager of the Association des Fleuristes de France (French Florists' Association), which became over the period of a few years one of the prime movers in training for florists. In 2004, I created the Flor'Academy, a club which was designed to train and encourage talented young florists.
In total, I have 30 years of communication's experience in the business world (Groupe GMF, Ripolin, Creusot-Loire Industrie, Interflora) and I have been a member of virtual communities for more than 10 years.
I am passionate about gardening, and I have been a member of the Association des Journalistes du Jardin et de l'Horticulture (Garden and Horticultural Journalists' Association) for long years.
I am also a member of an association that helps managers who are looking for work. The results are encouraging : 80 % of managers find a job in less than a year, and 60 % in less than 6 months.
I am an active member of EPWN (European Professional Women's Network) : http://www.europeanpwn.net
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Our approach to training has been shown on the following blog Paul-Emploi http://bit.ly/mO3U15
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Twitter : @bpoinsard
Skype : bpoinsard
1193 contactsMy objective in creating ATTITUDE RESEAU was to share my experience of networking and personal marketing with other managers and consultants.
ATTITUDE RESEAU offers a key trainig session which has become very successful : "How to find a job or clients thanks to the social networks (on line and in real life) ?"
ATTITUDE RESEAU also accompanies managers, consultants and companies on an individual basis on the subject of social networks.
We also run collaborative teams on innovative projects.
2010 - 2011- On-line and off-line communications strategy (web 2.0)
- Development of the foundation (fund-raising)
2008 - 2009- Elaborated an e-marketing and communication strategy
- Handled commercial development
- Handled press and public relations
2006 - 2008- FACTS & FIGURES : consultant
- AB CORPORATE AVIATION : consultant in communication and information
- AGENCY « ETAT DES LIEUX » : commercial dévelopment and press relations
- INSTITUT DE L’ALMA : organisation of « Soirées Métiers »
1993 - 2005- Directed magazines and documentation for the Interflora florists network.
- Organized national venues (competitions, exhibitions, participation at the French Fashion Exhibition ; Salon du Prêt-à-Porter Paris®, etc.)
- Provided assistance to Interflora florists for their commercial actions
- Managed local Interflora clubs
- Handled press communication.
- Talent search: created the Flor’Academy®, for young up and coming florists.
1993 - 2005- Managed an Association (Board of Administration, operations, legal issues, IT projects, etc.).
- Developed and marketed training programs for florists.
- Trained and managed regional assistants.
- Set up project fundings with Multifaf, Faf Métiers et Services, and Agefos PME
- Managed marketing and public relations
1989 - 1991- Elaborated an internal and instutitional policy.
- Set up an identity audit and communication tools : brochures, journals, visual
presentations, etc.
- Co-ordinated the communication network for industrial sites.
- Handled press communication.
- Advised by marketing and sales department (documents, publicity campaigns, etc.)
- Set up a Patron of Arts action with the French Ministry of Culture
1989 - 1989Started a project to rationalize and optimize « paint packaging »
1979 - 1988- Set up a group information strategy (conception and financial management).
- Positioned various publications (one at 2.8 million copies, another at 40 000 copies (subscriptions).
- Organized an information department managed like a press agency.
- Acted as a chief editor for internal and external publications for the holding.
- Concepted internal audiovisual communication in relation with different department directors.
- Supported subsidiaries for communication concepts (magazines, brochures, etc.)
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