Benjamin Quesnel

As an Associate Product Marketing Manager, I work in coordination with the French Sales teams to reach the large advertisers and agencies and help them get more out of the web. Our actions feature branded marketing events (Google@, Learn with Google, Think with Google…), corporate campaigns (Watch This Space, GoMo) and other B2B marketing efforts

- Q2 Led the 'Mobilisez-vous' campaign in France. Google's GoMobile initiative aims at boosting advertisers' mobile websites creation. Mobile websites best practices, 13 case studies, Mobile website competition... this initiative aims at significantly change the perception of advertisers' mobile behavior. www.mobilisezvous.fr

- Q1 Led the organization of a Google@LVMH event, aiming at training LVMH top-management on digital challenges for luxury companies. I coordinated high quality key notes and live demos on how the Internet solutions can lead to better business.

I am currently working within France Marketing team.

In charge of Google demos showcased at a major event held in December 2012
- day-to-day follow-up with the event agency in charge of the event
- follow-up with Head of B2C Marketing on how to highlight Google's best projects
- cross-work with North America and EMEA event teams and creative labs, to locally implement best-cases projects

In charge of settling an internal transversal platform to familiarize Sales team with LAAM (Large Advertisers and Agencies Marketing) requirements
- day-to-day follow-up with agency in charge of building the software
- gathering information and needs among each commercial pods
- educate Sales team in order to let them become autonomous building their commercial events

Coordination of the localization of B2B campaign "Watch This Space"
- cross-working between B2B teams in the US and in Germany where the campaign was first settled
- coordination with localization team and the webmaster
- follow-up with agency in the UK for localized materials
- build-up an incentive internal campaign to increase Sales team's awareness of the new campaign

I was in charge of the political section "Elections 2012" of the website Planet.fr : my mission was to stimulate our users, aged 35 to 65 years, with the stakes of the french presidential elections of 2012.
- editorial content: organizing the structure, perform live chats with ministers, politicians and experts, commanding articles to professional journalists
- audience and SEO: developing tools in order to increase the audience on this new section

I was also in charge of promoting a new political and social survey (“Observatoire politique et social des 50-65 ans Planet.fr-Ifop”), focused on a cross-section of approximately 2,000 people aged 50 to 65 years, in partnership with Ifop (one of France’s major pol institutes).
- selling to France’s major media in a cross-media strategy, working with a PR agency
- finding proper public issues for the survey (labor market, vote intentions, tax system) and promoting the results to the political spectrum

Planet.fr is an information web portal, focused on Internet users aged 35 to 65 years (babyboomers).
Part of Planet.fr SA group, it gathers monthly across its 4 websites (Planet.fr, FemmesPlus.fr, Medisite.fr and PlanetGolf.fr) more than 4 million visitors, with an average of 8 pages viewed per visit (source : Nielsen)

In charge of PRs and communications in french for the events organized by the French cultural cooperation in Israel and the French Institute in Tel Aviv
In charge of the organization of a major bilateral event - a 3-day long forum comparing french and israeli democracies. Major key-speakers - politics, media leaders, writers and cineasts

Société Générale is a historical french bank, that gradually became international. More than 160,000 people work for the Société Générale today in more then 35 countries.
I was interning in Paris at the HQ, working in the Information department of Corporate Communications.
My mission was mainly based on the new corporate website as well as studying new possibilities to communicate trough Web 2.0 tools.

Euro RSCG is a french company owned by HAVAS, one of the biggest media company in the world.
I was working in their HQ in New York, in the New Business department, either on New York/North American and International accounts (Lending Tree, Timberland)
I also worked as a creative assistant, helping with international accounts (Jaguar, Ritz)