Benoit Bucco

Market analysis through consumers and drugstores focus group: market share, competition, product and range performance according to sales objectives.
Press reviews: analysis of competitors’ communication strategy, market trends and scientific discoveries in the cosmetic and dermatology areas.
Management of promotional operations from creation to implementation in drugstores
Marketing and media planning on product launches.

Elaboration and implementation of the new division website
Launch of promotional operations (implementation, analysis and recommendations)
Sales team support on products and market

Recommendations about Service quality improvement, follow up of a new product range launch.

Management of the different teams, of the agenda and space before and during the event, establishment of partnerships with service providers.
Team budget : 53 000€

In charge of a customer portfolio of 20 supermarkets, follow-up and negotiations of parts of shelf space, set up promotional actions and animations.