Benoit Chambon
Responsable Marketing / Développement réseau achat vente de véhicules, BENCHCAR
cofounder and shareholder of the company .We begin the company in 2007 with one product , the first chinese 4x4 homologated in Europe.
Today I'm responsible for the European Dealer Market Developement and Manager for marketing and communication for the same maket.
Marketing
Communication
Press relation
Dealer Development
Managing dealerships
warranty
homologation
advertising creation
Development and setlment from the Dealer Network
Development from new marketing tools (web site, advertising , brochure )
Managing Bordeaux Sales point
Managing the Human Ressources
Creation and Organization of the Headquarter as a shareholder
Preparation and planning of the implementation strategy for the brand.
Definition of brand and products positioning.
Definition of business strategies.
Negotiation, validation and monitoring of trade agreements with Chinese manufacturers and various European products distributors
Creation of network development tools.
Establishment of standards the distribution for the brand.
Establishment of after sales standards for the brand.
Establishment of warranty standards for the brand
Establishing partnerships ( Financing, Software, Transport, Warranty )
Prospection of European distribution networks Automotive and Quadricycle
Organization-European product launch (in March 2008 and October 2008) at two shows (Salon coupe and cabriolet suv and Paris Motorshow )
Definition of territories dealers and sales targets.
Press Relations
2005 - 2006Automotive Trader for a Sale by Auction Company
In charge of prospecting automotive suppliers (cars, trucks)
2003 - 2005HONDA Europe Motor South (Paris; France)
Dealer development Business Assistant
- Follow up of the new euopean for Honda’s dealers in France
- Follow up of (Audit of the network)
- Creation of Reporting and geomarketing tools ( With MIS Software)
- Creation of a Candidate book
- Negociation and follow up of the new European trade contract and sales targets for the DOM TOM dealers
- Follow up of the Mystery Shopping for the Parisian network.
- Follow up of the Dealer Network Audit and the European minimums standards
2002 - 2003VOLVO Automobiles France (Ford Group) (Paris; France)
Training period, as Assistant of the Sales and Marketing Manager
- Creation of new reporting tools and follows up of the area managers activity
- Management of the lending car parc (for renting and important customers)
- Organisation of meetings and events for the renting’s customers
2000 - 2001AUTORIGINAL.COM (Bordeaux; France)
Web selling company (specialised in Old cars trade)
Junior Manager in charge of prospecting Dealers
TRAINING PERIODS
January-February 1998: SICABAM (Madrid ;Spain )
Market survey in on the Spanish Banana Market (Madrid and Sevilla)
June-August 1997:TNT Worldwide Express (Barcelona ;Spain )
Training period in an Air-Freight Transport company