BES Charles
Responsable de Clientèle, Nielsen BASES
After 3 years at ESCP-Europe spent between London, Madrid and Paris, I joined Nielsen BASES as a Consultant in Innovation at first on the Danone Account then I grew in the company and I am now responsible for the Reckitt Benckiser account. My main missions are the account and international project management for the launch of new products.
Skill-Set:
Client Management:
• Understanding clients’ needs and writing proposals.
• Presentation of launch recommendations.
• Growth of the revenue of the Danone Dairy account (+85% 2008-2010, €1.5M€ in 2010), consolidation of the Reckitt Benckiser account (€1M in 2011) at Nielsen BASES.
Project and People Management:
• Management of international researches and business process/quality improvement projects.
• Coaching and supervision of off-shore teams and junior consultants.
121 contactsBASES is a leading company in the Simulated Test Market (STM) working with the leading companies of FMCG on thier innovation issues. BASES is organized on a client base.
BASES belong to the Nielsen Company world leader in the consumer and retail panel industry.
Key Account Manager
• Account management (Danone, Cillit Bang and Reckitt Benckiser laundry/garment care brands).
• Project management (answering briefs, coordination of BASES teams, analysis of data, modeling of sales and presentation of recommendations).
• Transversal projects:
o Process, tools and deliverables improvement of the concept screening service (Danone account),
o Management of the data crunch provider (implementation and improvement of the service) for the Reckitt Benckiser account.
o Coaching and training of off-shore teams in India.
2007 - 2007• Conclude partnerships with major international market research institutes for the main consumer test needs. Elaboration of set-up guides for each of the selected methodologies.
• Knowledge Management thanks to an Intranet: macro-economic analysis, best practice sharing and adding value to in-market data.
2006 - 2006• Analysis of the discount policies towards distributors (opticians, chemist’s)
• Elaboration of action plans to capitalize on competitors’ sales techniques
• Presentation of recommendations to the Spanish Sales/ Marketing Direction
2006 - 2006• Qualitative/quantitative segmentation of the offer of Conforama and its competitors
• Recommendations for the Spanish Sales Direction
2005 - 2005• Data gathering (desk research and interviews) and analysis
• Preparation of the study launch plan for the UK market