Brice CANONNE

- Contracting and relationship management with Online Travel Agencies (OTA’s) and online MICE partners.
- Improvement of hotels’ online visibility.
- Advised brand marketing managers and hotel managers (luxury, upscale and midscale brands).
- Launched online marketing campaigns.
- Initiated UGC strategies such as hotel reviews websites.

- Maximized online distribution of French Accor hotels (luxury, upscale and midscale brands).
- Created user guides (e-distribution audit, content optimization, etc.) dedicated to hotels managers (General Manager, Revenue Manager, Sales & Marketing Manager).
- Trained hotels’ Banquet Sales Coordinators to global meeting solutions (incl. Starcite).

- Evaluated the impacts of Canal Selectour on travel agents.
- Testimonials.

- Negotiated and coordinated MICE events.
- Developed sales by prospecting former clients.
- Analyzed and benchmarked hotel competitors.
- Created CRM and sales support tools.

- Identified market threats and opportunities,
- Analyzed competitors
- Proposed sales and distribution strategy.