Camilo Rodriguez

Job based in Paris

The Intel AppUp center is a service that aggregates, curates and distributes validated digital content, delivering a fuller and richer experience on the PC now and across multiple devices tomorrow.

Customer expectations are higher every day. We all want faster, richer and more relevant content on our machines.... and we are willing to pay for it !
For these reasons, the software, the game and the entertainment industries will have to quickly adapt to these new expectations if they want to survive the ever evolving competitive environment of technology.

Contact me to know more about the Intel AppUp Center and how can YOU increase online revenue, monetize your services and innovate for your customers.

Intel, sponsors of Tomorrow !!

Job based in Paris. (Istanbul & Athens one week per month)

For a software vendor, selling its licenses at a retail price of less than €100, I can proudly say that I successfully grew an indirect business in the Mediterranean Region (Turkey, Greece, Cyprus & Malta) from zero to more than a million euros (per year) and this without a prior knowledge of the software industry, nor speaking one single word of Turkish or Greek.

To achieve this goal, in the first years I started by recruiting Partners and resellers in each country I was responsible for.
The idea was to set up an indirect sales channel of software licenses for the corporate users and to sell our solutions through them.

Later on, we needed to set up and execute business plans and define sales targets together with these partners.
Training, communication and evangelization of these companies was a key element to the company success (220 active partners in 2011) and over 3000 corporate customers over 5 years in the region.

Other tasks needed for this job included:
• Product demos and joint end user visits with main partners
• Regular communication with secondary partners (activating them through indirect sales tools)
• Set up of events for product launches, certification training and other corporate marketing activities
• Reviews with the top management of each partner and securing the payment of our invoices
• Management of a team of two sales people based in Istanbul (outsourced)
• Handling a pipeline of opportunities in salesforce.com (online CRM)
• +-5% accuracy on sales forecasts; exceeding very ambitious sales targets year after year
• Independently traveling to the field, but reporting on a weekly basis to the Southern Europe Manager and providing fully visibility over the business to everyone in the organization
• Working together with the presales, marketing and communication teams on each project
• Creating noise around the brand (writing and promoting success stories, meeting the media, sending newsletters, etc)

Job based in Paris

9 months contract. the mission was very concrete and defined.
By the time, one Business Unit of AREVA was taking the decision of entering the nuclear decommissioning market in the United Kingdom.
I was charged with setting up a competitive analysis of this industry and to provide more elements to the management so that they could take the right decisions in terms of product launches, merge & acquisitions and investments.

I also provided operational support for certain marketing activities of the sales department in that particular market.

The penetration of Areva in this market has been a success eversince.

Job based in Paris

6 months contract.
By the time, Air Liquide decided to launch a new offer to the market. They were planning to sell ultra high quality CO2 installations for research and development applications in the pharmaceutical industry.

I was charged with setting up a competitive analysis of this new niche market so that the sales teams could have a better understanding, both of the offer and the competitors they would face.
The product was succesfully launched and then I provided some assistance around the marketing and communication activities so that all the European subsidiaries of Air Liquide could understand and sell the new product.