CAROLE TORLASCO

Energising the performance of hotels, restaurants and B & Bs is what I do everyday in collaboration with hoteliers and restaurateurs.

1 Precise aims: increasing the occupancy rates and number of covers, canvassing for new clients, furthering the reputation of the establishment, improving the brand

2 Action which is relevant, targeted and budget conscious

3 Flexible methods of collaboration within the restrictions of the owners

For over four years I have been running a consultant and training operation for hotels, residences, B & Bs and campsites as well as restaurants under the name of “declic conseil et solutions” in the fields of promotion, communications and general marketing strategy

My web site is www.declic-conseil.com

I have more than 15 years experience being in charge of commercial operations and communications in France (Cote d’Azur, French Alps, Paris and Toulouse) and abroad (USA and England)

My experience in independent hotels and restaurants from 3* to 4*L has given me real expertise in commercial strategy and in developing a network of clients in France and abroad.
I have in depth knowledge of foreign markets through tourist agencies notably in Russia, Belgium, England…

I am currently putting this expertise at the disposal of numerous owners of tourist hotels of 2* to 4*.

I regularly track the commercial development of establishments with a view to suggesting individualised, coherent and effective plans of action.
I take into account their structure, wishes and constraints.

The hotels, restaurants etc with which I work are all independent establishments whether affiliated to a group or not, often family-run and either small or medium sized.

Certain providers of accommodation have decided to entrust to me their marketing and communications all year round, convinced of the effectiveness and flexibility of this collaboration.

The following are the main areas in which I operate in the role of ADVISOR

CUSTOMER RELATIONS

all target clients in France and abroad
customer recruitment,
choice of third party booking agents, negotiating contracts
attending trade exhibitions
creating customer loyalty schemes

COMMUNICATIONS

press and media relations
public relations
partnerships and sponsorships
newsletters
trade documents

E-MARKETING

maximising web site impact
web site updating
internet communications and sales

I also make this expertise available for TRAINING in-house. These are the areas in which I also operate

CONCEPT OF INTERVENTION

diagnosis, defining teaching aims,
compiling the content with the technology and methodology to be used

LEADING A TRAINING SESSION for managers, employees, project leaders, (face to face training and distance learning via computers or conference calls)

SOME TRAINING THEMES

Constructing a marketing strategy, client file and direct marketing, customer loyalty schemes, recruiting a foreign client base, integrating the internet into the business