Caroline Moro
Trade Category Manager, UNILEVER France
Graduate from a French business school where I majored in Marketing (Master's degree), I am currently working as a Trade Category Manager at Unilever, in the FMCG industry.
Objective : Brand Manager, international environment
Experience: Marketing and Sales
Industry : FMCG (home care and personal care), media and entertainment
Key points:
- Multi-tasking (project management, brand development, event management)
- Results orientation
- Team commitment
Exchange student at University of Missouri - Saint Louis (USA)
90 contactsPersonal Care Department
Category captain on male deodorants
Objective : Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance.
- Establishing channel strategies and implementing the associated plans with the key accounts. Develop, implement & evaluate category plans to meet profit objectives.
- Development of a trade promotional plan with key customers and channels. Manage and evaluate trade promotion levels to achieve maximum returns.
- Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives. Responsible for Sales Force Animation Programs and Actions.Active participation to specific dedicated trainings to Sales Force.
- Working closely with key customers to provide category and shopper insights to drive performance.
2008 - 2010Home Care + Personal Care products
o Selling to assigned retail stores to ensure store level conditions meet or exceed standards. This includes shelf conditions, distribution, display support, rack/cooler management, retail pricing and secondary product location.
o Analyzing sales, profit margin, and market share data to determine issues and opportunities at the retail level
2007 - 2007Hair Care Market, Sunsilk products
- Organised and coordinated Sunsilk's Brand Activation :
*coordinated the creation of a new website www.sunsilk.fr
*coordinated the creation of a sitcom « Libre comme l’air » initiated by the brand and broadcasted on the website and on Dailymotion http://www.dailymotion.com/Libre_comme_l_air
- Executed promotional plan : developped POS & PR materials and on-pack promos
- Monitored monthly performances (AC Nielsen) for the Hair Care market
- Participated at the 2008 innovation strategy
2005 - 2005- Organising the press conference
- Updating the website
- Dealing goodies
- Checking competitors’strategies
2005 - 2005- Creating and launching new DVDs
- Organising a promotional tour around France
- Creating and following up of the communication tools (commercials and merchandising)
- Creating the press campaign
- Updating the commercial website
2004 - 2005Led an export project of French stuffed waffles to Japan
2004 - 2004Sales of music products to stores and analysis of the activity
100% goals achieved
2003 - 2004Market survey on local competition and customers in the hostelry sector