Caroline TERUIN

Location: Madrid - Spain

- Coordination with sales teams of annual segmentation: implementation of a joint sales AF KL organisation.
- Responsible for the respect of sales processes: update of information systems, information of sales teams.
- Administrator of the reporting sales tool: configuration, reporting and support.
- Local entry point for transversal projects on sales tools: development of new functionalities, improvement of the systems.

Location: Madrid - Spain

Local entry point for Global Deals:
- implementation of new contracts.
- help on specific issues (tracking, improvement of glo-cal communication…).
- interface between local teams and head office.
Contracts: preparation, implementation, animation.
Monthly analysis of the results:
- alert on discrepancies vs. objectives.
- implementation of corrective actions.

9 months internship within the central marketing department, international promotion for Gauloises Blondes.

- Brand awareness development in Point of Sales: promotions, games…
- Brand image reinforcement in bars: events, merchandising…
- Development of a catalogue of promotional gifts:interface between marketing and providers, tight collaboration with the purchasing department.

3 months internship within the sales department, western region.

- Promotion: negotiation of aisle-ends displays for two brands, RAID and BAYGON.
- Merchandising: for all SC Johnson’s brands.
- Relationship: management with the customers of 80 supermarkets.

3 months internship with the marketing and communication departement for western region.

- Market study: The potential represented by the firms located close to U supermarkets.
- Conception of a specific offer (gifts) and communication mean (mailings).