Catherine Demangeot

Catherine Demangeot

Associate Professor in Marketing , IÉSEG School of Management

Currently employed at IESEG School of Management, IÉSEG School of Management

Previous: University of Strathclyde Business School, Glasgow and Dubai UAE , (Self employed), Motivate Publishing , Dubai UAE, Grandreams Ltd, London, UK


Previous: Aston University, Strathclyde Business School



    After a 'first life' in publishing, in London and Dubai, I moved to academia and have been working with executive MBA participants in different parts of the world for the past 15 years.



Associate Professor in Marketing

At IÉSEG School of Management

From September 2014 to Present
My main research interest lies in understanding how people interact with their environments – physical, virtual or (multi-)cultural, and in the strategies that emerge, over time, from these interactions. More specifically, I am interested in discovering and studying the behaviours and strategies...
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Senior Lecturer

At University of Strathclyde Business School, Glasgow and Dubai UAE

From February 2008 to July 2014

Consultant (Strategy and Marketing, Communication)

At (Self employed)

From May 1999 to January 2008

Aston University, Birmingham

PhD in Marketing , Aston University

From February 2002 to 2007

Book Publishing Manager

At Motivate Publishing , Dubai UAE

From August 1991 to May 1999

MIS Manager

At Grandreams Ltd, London, UK

From February 1988 to June 1991

Centres d'intérêt

  • culturally diverse environments
  • design of environments
  • emerging markets
  • intercultural competence
  • online communities
  • sharing economy