Cécile CUBY
Customer Relation Manager, AlphaLabs
The AlphaLabs Company distributes games programmed, essentially, on the Driving of Change. These last ones were elaborated and are constantly updated by the research service in New Advanced technology (CALT) to INSEAD, steered by the Professor Albert A. Angehrn.
The EIS Simulation is multi-media learning software which allows participants to simulate important changes within an organization while confronting various forms of resistance. These games of simulation are declined in various languages (French, English, Italian, Spanish, and Chinese)
Flexible, pedagogical and innovative, the EIS Simulation reflects the latest thinking related to change management, organisational development, and game based learning.
What is EIS?
EIS is an advanced multimedia learning tool used for the implementation of organizational change and leadership.
What are its key components?
• A realistic scenario
• A challenging management mission
• A set of believable managerial actions
• A realistic set of dynamics
LingHe is an adaptation of the EIS Simulation where the characters, their behavior and all dynamics (networks, cultural factors, etc.) simulate a realistic Chinese context.
What does a LingHe workshop set out to achieve?
The LingHe Simulation provides a rich, interactive learning experience, intended to help individuals understand how change and transformation take place in Chinese organizations.
How was the Chinese context designed?
A fictitious business enterprise called the LingHe Company, located in Changsha, the capital of Hunan province, was invented for the purposes of the simulation.
The name and context of the LingHe Company were loosely based on the existing case of a state-owned textile company facing restructuring.
The particular Chinese context was thus defined in such a way as to convey a realistic case for change, that is to say:
• a traditional company becoming a joint-stock company (LingHe)
• operating under local managers who are unconvinced of any need to change the way they have always operated
• but who are nonetheless forced to undergo and execute the change
see more: http://www.calt.insead.edu/eis/ and
http://www.insead.edu/facultyresearch/faculty/p...
157 contactsDistribution manager in charge of the distribution of serious games to academic, public sector SME and large organizations
Commercial manager in charge of dissemination and marketing at AlphaLabs to diffuse serious games worldwide and acquire new markets and customers.
Communication manager in charge of virtual diffusion through AlphaLabs WEB2.0 platform, serious games blog and organisation of events to promote AlphaLabs products (serious games and WEB2.0 platforms).
1996 - 2006Quality Manager: Implementation of the Standard ISO 9001 version 2000. Obtaining of the certification. In charge of Quality Management.
Commercial Manager: Management of the sales of training solutions in intra-company settings. Management and organization of the commercial activities of the sales team. In charge of Customer Needs Analysis.
Management: Supervision of 20 trainers in France. Person in charge of the teaching support. Planning of the annual trainings in France, Belgium, Switzerland and Luxembourg. Assistant of the Chief Executive Officer for job interviews. Implementation of the annual evaluation meetings.
Administrative: Management of Client Accounts: orders and invoicing. Design, production and management of teaching material. In charge of the office automation purchases. Preparation and reporting of meetings. In charge of conception and expedition of teaching support material.