Cécile Maindron

- create and deliver marketing programs that are transverse to multiple teams, countries, or divisions.
- work very closely with local marketing and product marketing teams for the design and deployment of these programs

- develop the social marketing : Viadeo community (900 members), LinkedIn group (2,400 members - 100% growth in 1 year), Xing group (200 members), corporate blog for the UK subsidiary ( www.worldsgottalend.com/britain ), Twitter account (100+ followers, retweet rank of 81.25 percentile), Scoop.it (+900 views), active member on forums

- SEM (ramp-up phase)

IT : MS Office, marketing automation tool (Marketo), CRM (SugarCRM, NetSuite), mass mailing tool (Vertical Response), webconference platform (Gotowebinar), blog (Wordpress), basics in .html (Frontpage), CMS (Joomla), curation (Scoop.it)

Creation, launch, development of the EMEA marketing actions and sales support

- did direct & operational marketing (lead generation, nurturing campaigns)

- planned events: tradeshows (up to 1,000 visitors on the booth), technical workshops (8 countries with over 2,000 delegates), webinars (in 5 languages), breakfasts, partner events, community events

- coordinated the press relations in France, Germany (until Sept. 09) and UK

- ran co-marketing actions with other vendors and European system integrators

- developed the social marketing

The Role of Talend's marketing: http://www.youtube.com/watch?v=veR6N7W1Cw0

Creation of a Shared Service Centre Training department for all Bosch plants in UK in October 2005 (5,000 employees)

- designed and set up a shared booking process (e.g. training policy,booking forms, cancellation terms)

- was responsible for the Intranet and the Communication Strategy(e.g. articles in Bosch magazines, Open Days, flyers, boards)

- managed the department budget (~ 300K€) and calculated the cost for each module/programme (over 100 courses)

- was contact partner with the training central in Germany (only German speaker in the department)

- coordinated various projects: training portfolio, supplier evaluation, ROI

Bosch Training:
- as a delegate: Emotional Intelligence (July 2006), Presentation Skills Advanced (June 2006), Tips Booking System (April 2006, Germany) and SAP purchase (October 2005)
- as an observer: Essential Selling Skills (November 2006)

Launch of a new product on the convertible market

- provided customer analyses for the automotive mechatronic department

- market study and competitor analyses

- marketing plan, pricing

- supplier search

- attended technical training, cooperated with the development engineers(test planning, execution), participated to the IAA (International Motor Show in Frankfurt) and visited all the auto dealers of the area

Market development in Holland, Belgium and Switzerland

- worked with French, Belgian, Dutch and French-Swiss markets

- managed orders, retailer relations and advertisement

- translated external documents, including launch of French brochures

- prepared an international trade show exhibit in Paris

- participated in the customer prospect

- drafted a support for internal communication and a visitor plan for an amusement park in West of France (600,000 copies)

- organised the Press Relations for Moneo (prepayment cash card) and a Festival of the comics (5 days, 90 authors)

- designed the layout and text of a brochure for sport sponsoring

Press Relations for one-shot and long-term contracts

- created several press file databases

- managed relations with journalists

- organised a press lunch for the implementation of a new financial tool and a conference about alternative energy sources

- drafted press kits, press releases median plan analyses, promotional operations

Market Study and Competitor Analysis for the national railway company in the prospect of the arrival of the TGV méditerranée (one day a week)