Cédric Cherchi

I am in charge of the definition and the implementation of the organic ranking strategy for Homelidays.com and Villanao.com.

My main missions are :
- Audit the company websites to ensure the right positioning on all search engines.
- Recommends solutions to any problems that may exist or for potential improvements.
- Defines ranking goals for all search engines, by looking for expressions or keywords to be targeted in order to increase traffic and obtain new customers.
- Works on the popularity of our websites by negotiating or obtaining links from other sites to ours.
- Follow-up of all modifications on our sites in compliance with search engine optimization rules.
- Writes reports, updates all score cards and assures the follow-up and the management of all referencing projects. As such, I work on SEO in French, Italian, Spanish, Portuguese, English and German.

I have a coordination role in the SEO best practices. I am the key contact for all European and American subsidiaries, as to the SEO levers.

I am in charge of budget control for SEO . I pilot these budgets according to the determined audience goals.

I manage a team of 3 people and participates in recruiting, training, motivating and assessing my team, leading to competency improvement.

- Volunteer editor for the French RealTV category
- Candidate websites edition, assessment, descritpions and ranking

Visit Dmoz.org : www.dmoz.org

My crucial role is to spearhead the effort to give a SEO culture to the Company through steady communication of SEO best practices at all levels of the organization. I Work closely with teammates to mentor them in the ways of organic search tactics and to advise on SEO practices.

My main missions are :
- Leveraging all types of organic traffic opportunities
- Troubleshoot SEO problems and propose resolutions
- Generate Product Requirements Documents for SEO product enhancements
- Generate and implement SEO enhancements with a focus on "quick wins" followed by long term strategies
- Work with editorial and marketing teams to drive SEO in websites creation
- Drive SEO agencies requested for specific missions
- Report on the overall SEO health of the Company websites and translate SEO reports in a meaningful way for executive management
- Stay on top of current search engine news, trends, SEO practices, and emerging items of interest

- Spearheaded the effort to include SEO thought in Internet projects
- Creation of ranking analysis tools
- Worked closely with all TF1 group marketing teams
- Gathered and assessed requirements
- Managed a team of web developers

Visit TF1.fr : www.tf1.fr

- Creation of tools destinated to increase News-oriented website page views and organic ranking
- Creation of a smart automated cross-language content analysis algorithm
- Creation of related tools : thematic index generator, smart search engines, related links

Visit Leximap.com : www.leximap.com

- In charge of free and premium websites QoS
- Technical coordinator of e-TF1 websites
- Managed relationships with french and foreign third-parties : Orange, AOL, Bouygues Telecom, Cegetel, Alice, Celador, Colt Telecom, Jet Multimedia, Neuf Telecom
- Collaborated directly with business units to assess the technical impact of business requirements and to reach consensus on alternative solutions
- Technical support and Customer Relationship Management (CRM)

Visit TF1.fr : www.tf1.fr

- Creation of a back-office application destinated to manage TF1.fr homepage content
- Creation of high-traffic contents for TF1.fr and TFou.fr websites

Visit TF1.fr : www.tf1.fr

- Managed a team of 6 co-workers
- Gathered and assessed requirements
- Organic ranking-aimed optimisations

- Gathered and assessed requirements
- Coding of a website for an association called Marketing Service