Cedric Dauphin

• Design and implement a consultative sales strategy which includes conducting an analysis of target accounts, client requirements and identifying the decision-makers of each organization for the purpose of securing new business relationships.
• Analyze client’s brand positioning and elaborate thereof print campaign themes according to budgets and objectives.
• Orchestrate print advertising campaigns from start to finish including elaboration of theme, location scouting, selection of cast and crew, production and art direction of photo-shoot (Lifestyle and products).
• Market and supervise web site designs involving e-commerce as well as Search Engine Optimization (S.E.O.) and Search Engine Marketing (S.E.M.) to clients in need of online sales growth.
• Retain, train and manage sales representatives.
• Generated over $1,000,000 revenue since the first year of activity of the company

• Worked closely with the graphics team to develop outstanding sales and marketing print collateral for an insightful clientele.
• Supervised prepress as well as print production including proofing, press checks and finishing.
• Sourced out and negotiated contracts with digital, web, screen, lightjet and large format print suppliers.
• Coordinated and managed post-production work including text editing, photo retouching and layout and design on various print supports (Catalogs, billboards, consumer magazine ads, trade-show displays, etc).

Managed the sales force of a United States subsidiary of a French based company that manufactures industrial Foodservice equipment. Through effective marketing, sales, and operations management, increased by 20% the yearly sales of the company ( www.rotisolusa.com ).
• Created a nationwide network of distributors that sold equipment to various major supermarket and restaurant chains including Wholefoods Markets, Kroger, Boston Market and Houston’s restaurants.
• Experienced in both strategic planning and tactical management that led to an increase in profitability and market penetration.
• Conducted the creation and maintenance of the company’s web site and all print communication tools.
• Personally responsible for calculating costs and efficiencies to determine profitability for each project.
• Proactively pursued design changes in the equipment that would better meet customer demand in the U.S.A.
• Selected, trained and retained sales team.

Brokerage of plastic raw materials involving trade with Asia.
• Set up and organized a subsidiary in Los Angeles.
• Generated and managed new accounts in Southern California.
• Located and developed supplier chain in Western Europe.
• Supervised bids and concluded sales with plastic processors in Hong Kong.

• Updated and extended financial reports concerning the current risks of non-payment of contractual credits not covered by insurance companies.
• Studied and evaluated sales financing in the aerospace industry.
• Experienced currency trading in a major European dealing room with over 550 million USD of daily transactions.