Cédric Soares

Cédric Soares

Directeur, OLi Digital

Saint Maurice, France
You may also view this profile in French

His background

  • Today
    2014
    February 2013

    Directeur

    1-5 employees

    OLi Digital accompagne les acteurs de la culture (Musée, Festivals, Arts et Spectacles) et de l'Entertainment (Média, édition, musique, cinéma, jeu vidéo, sport) sur le digital.

    L'agence intervient de la définition de la stratégie à la réalisation opérationnelle des projets de ses clients.
  • Today
    June 2012
    January 2012

    Chef de Produit Digital Direct 8 / Direct Star / jeanmarcmorandini.com

    Je suis responsable du Marketing Digital des marques Direct 8 / Direct Star et jeanmarcmorandini.com notamment sur les sites Internet et les Applications mobile. Ce qui inclus:

    - Les études et la stratégie marketing
    - La définition des produit: SEO, SMO, Open Graph, Experience Utilisateur
    - La gestion de la réalisation via des méthodes agiles: Product Backlog : User Stories
    - L'analyse des données analytics liées à l'audience et l'usage des sites et applications

    Mots clés: Digital, Expérience Utilisateur, SEO, Open Graph, Méthodes agiles
  • Today
    November 2011
    June 2011

    Responsable Digital

    Gossip and Fashion / Fais moi belle

    En plus de la direction du Pôle Digital SCPE, je suis responsable de projets annexes de la société.

    Gossip and Fashion est une division spécialisée dans les services et produits autour du maquillage et de la beauté féminine: sites e-commerce, sites d'information, applications on-line.

    Je suis responsable de l'ensemble de l'activité on-line et marketing. Ce qui inclus:

    - La définition de la stratégie marketing
    - La définition et la gestion du portefeuille de produits
    - La gestion de projet

    Mots clés: Stratégie, Marketing produit, gestion de projet
  • Today
    November 2011
    June 2011
    SCPE est une société éditrice de magazines: Entrevue, Choc, Guts

    Je suis responsable du Pôle Digital (sites Internet et Applications mobiles des marques: Entrevue, Guts, Lesdessousdusport).

    Je manage une équipe de trois personnes incluant un rédacteur en chef, un responsable technique (développement, webmastering) et un webdesigner.

    Mon champ d'action recouvre:
    - La définition des produits: cahier des charges, spécifications fonctionnelles, zoning, roadmap
    - La gestion des projets: planning, coordination des équipes
    - Développement de l'audience des sites
    - Webmarketing: SEO, SMO, E-mailing
    - Monétisation des sites: Display, Affiliation
    - Business développement

    Mots clés: Marketing produit, développement d'audience, monétisation, gestion de projet, management
  • Master 226 - Gestion des télécommunications, de l'audiovisuel et des nouveaux médias

    Master 2 226 Gestion des télécommunications, de l'audiovisuel et des nouveaux médias
  • Today
    2011
    2010

    VoD Project Manager (External consultant)

    +10,000 employees

    I was in charge of project management, delivery and roll out for several Set up box TV services and related: Catch-up TV, VOD channels, statistics for CRM

    It was including:
    - Planning
    - Coordination of envolved teams: Product Management, IT, R&D, Qualification, vendors, TV networks

    Keywords: TV, VoD, Set-up boxe, project management
  • Today
    2011
    2008

    Consultant

    1001-5000 employees

    Several missions as a PMO in charge of new Mobile Broadband and ipTV product launches and roll out for telecom key players.
  • Today
    2010
    2009

    Business Everywhere Project Manager (External consultant)

    I completed several surveys and benchmarks dealing with strategic topics:

    - Make or Buy strategy of the existing products
    - Features analysis of the competiors' products
    - Key Success Factors next to basic solutions embedded in vendor products

    Keywords: Survey, Benchmark, analysis, Mobile Broadband
  • Today
    2009
    2008

    Business and Internet Everywhere Marketing project manager (External consultant)

    Figures / Facts: Coordination of 50 people / Product deployed in 16 countries / Revenues: 810 M€ in 2009 - 1 102 M€ in 2010

    I was in charge of delivery and roll out of the existing products on local and aboard Orange's Business Units and development of new one.

    It was including:
    - Business Plan
    - RFP
    - Specs
    - Planning
    - Relationship with involved partners: Marketing, Qualification, R&D, suppliers

    Keywords: Project Management, Product Marketing, Mobile Broadband, Delivery, Planning
  • Today
    2007
    2006

    On-line Project manager

    Figures / Facts: 2 to 10 people to coordinate according to the account /Budget: From 30 k€ to 200 k€ per month according to the account.

    In charge of account management for several clients from different industries:
    - Telco: Universal Music Mobile
    - Financial Services: CSF, Kredity
    - Online retailers: Sarenza, AZ Sport, Di Arezzo

    I was involved on recommendations about Online Marketing Policies: SEO, SEM, Display, Affiliate Marketing, E-mailing, E-CRM, Mobile responsible of clients' campaigns delivery and reporting.

    Many company departments were working in clients' projects: Media planning, developement , webdesign, tracking and I was responsible of different teams coordination.

    Keywords: Online Marketing, Project Management, SEM, SEO, Mobile, Display, Affiliate marketing, e-CRM
  • , Paris

    INSEEC

    Management des marques
  • Groupe ISEE Paris

    Business Unit Management (équivalent maîtrise)
  • Today
    2006

    On-line Marketing Intern

    Figures / Facts: Budgets: from 8 k€ to 40k€ per month / Sales: 300 to 900 product per week.

    In charge of the Internet, TV, Telephones offers online sales
    I was responsible about the Online Marketing Policies and budgets: SEM, SEO, Affiliate Marketing, Display

    It was including suppliers relationships: RFP, Brief, reporting

    Keywords: SEO, SEM, Display, Online sales, ROI
  • Today
    2005

    Product leader (internship)

    Figures / Facts: Quarterly publication / Revenues: 20 k€ per publication

    In charge of logistic, marketing and advertising strategy for the software compilation: "La Compil"

    Keywords: Roll out, planning, reporting

His skills

  • Marketing produits digitaux
  • Social media
  • Web marketing
  • Expérience utilisateur
  • Gestion de projet
  • Social TV
  • Digital
  • Marketing
  • Média

His languages

  • Portuguese
    ****Bilingual
  • English
    ***Fluent*
  • Spanish
    **Intermediate**

    His hobbies

    ICT Broacasting industry On-line media cooking

    His keywords

    ICTInternetMarketingmediabroadcastSEMSEOAffiliate MarketingMobileproject management

    About him

    Over 5 years experience in media and telecom industry (On-line media network, ISP/Cable TV broacaster, On-line maketing services agency, consulting group) focused on product launch and on-line marketing and sells.

    Specialties
    - Business Plan
    - Product Marketing
    - Project management (Planning, Delivery)
    - On-line marketing ( SEO, SEM, Display, Affiliate marketing, eCRM)
    - Web analytics and KPIs

    His activity on Viadeo

    Recent contacts
    Sandra BOUGARD
    Céline  Plachot
    • Chef de projets Banque à Distance, clientèle Entreprises, HSBC
    Aymeric LE BRETON

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