Cédric Soares

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Directeur, OLi Digital Catalyseur #Culture & #Entertainment

Saint Maurice, France

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His background

  • Today
    2014
    2011
    SCPE is a magazine publisher company editing Entrevue, Choc, Guts.

    I am responsible of the Digital Business Unit P&L (Internet, mobile apps of the edited brands: Entrevue, Guts, Lesdessousdusport)

    I am managing a 3 person team including one editor, one developer and a web designer leading in several topics:

    - Product management and roadmap
    - Specs & Mock-ups
    - Project management
    - Roll out
    - Webmarketing (SEO, SMO, E-mailing)
    - Business development

    Keywords: Product marketing, Webmarketing, management
  • Today
    2014
    2011

    Head of Digital

    Gossip and Fashion / Fais moi belle

    In the mean time of SCPE I am also managing other spin off projects of the company.

    Gossip and Fashion is a department focussed on woman beauty on-line services and products: e-commerce, on-line applications

    I am responsible of the entire Online and Marketing fields including:
    - Marketing strategy
    - Product management
    - Specs & Mock-ups
    - Roll Out

    Keywords: Strategy, product management, project management
  • Master 226 - Gestion des télécommunications, de l'audiovisuel et des nouveaux médias

    Master 2 226 Gestion des télécommunications, de l'audiovisuel et des nouveaux médias
  • Today
    2011
    2010

    VoD Project Manager (External consultant)

    +10,000 employees

    I was in charge of project management, delivery and roll out for several Set up box TV services and related: Catch-up TV, VOD channels, statistics for CRM

    It was including:
    - Planning
    - Coordination of envolved teams: Product Management, IT, R&D, Qualification, vendors, TV networks

    Keywords: TV, VoD, Set-up boxe, project management
  • Today
    2011
    2008

    Consultant

    1001-5000 employees

    Several missions as a PMO in charge of new Mobile Broadband and ipTV product launches and roll out for telecom key players.
  • Today
    2010
    2009

    Business Everywhere Project Manager (External consultant)

    I completed several surveys and benchmarks dealing with strategic topics:

    - Make or Buy strategy of the existing products
    - Features analysis of the competiors' products
    - Key Success Factors next to basic solutions embedded in vendor products

    Keywords: Survey, Benchmark, analysis, Mobile Broadband
  • Today
    2009
    2008

    Business and Internet Everywhere Marketing project manager (External consultant)

    Figures / Facts: Coordination of 50 people / Product deployed in 16 countries / Revenues: 810 M€ in 2009 - 1 102 M€ in 2010

    I was in charge of delivery and roll out of the existing products on local and aboard Orange's Business Units and development of new one.

    It was including:
    - Business Plan
    - RFP
    - Specs
    - Planning
    - Relationship with involved partners: Marketing, Qualification, R&D, suppliers

    Keywords: Project Management, Product Marketing, Mobile Broadband, Delivery, Planning
  • Today
    2007
    2006

    On-line Project manager

    Figures / Facts: 2 to 10 people to coordinate according to the account /Budget: From 30 k€ to 200 k€ per month according to the account.

    In charge of account management for several clients from different industries:
    - Telco: Universal Music Mobile
    - Financial Services: CSF, Kredity
    - Online retailers: Sarenza, AZ Sport, Di Arezzo

    I was involved on recommendations about Online Marketing Policies: SEO, SEM, Display, Affiliate Marketing, E-mailing, E-CRM, Mobile responsible of clients' campaigns delivery and reporting.

    Many company departments were working in clients' projects: Media planning, developement , webdesign, tracking and I was responsible of different teams coordination.

    Keywords: Online Marketing, Project Management, SEM, SEO, Mobile, Display, Affiliate marketing, e-CRM
  • , Paris

    INSEEC

    Management des marques
  • Groupe ISEE Paris

    Business Unit Management (équivalent maîtrise)
  • Today
    2006

    On-line Marketing Intern

    Figures / Facts: Budgets: from 8 k€ to 40k€ per month / Sales: 300 to 900 product per week.

    In charge of the Internet, TV, Telephones offers online sales
    I was responsible about the Online Marketing Policies and budgets: SEM, SEO, Affiliate Marketing, Display

    It was including suppliers relationships: RFP, Brief, reporting

    Keywords: SEO, SEM, Display, Online sales, ROI
  • Today
    2005

    Product leader (internship)

    Figures / Facts: Quarterly publication / Revenues: 20 k€ per publication

    In charge of logistic, marketing and advertising strategy for the software compilation: "La Compil"

    Keywords: Roll out, planning, reporting

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His skills

  • Marketing produits digitaux
  • Social media
  • Web marketing
  • Expérience utilisateur
  • Gestion de projet
  • Social TV
  • Digital
  • Marketing
  • Média

His languages

  • Portuguese
    ****Bilingual
  • English
    ***Fluent*
  • Spanish
    **Intermediate**

    His hobbies

    ICT Broacasting industry On-line media cooking

    His keywords

    ICTInternetMarketingmediabroadcastSEMSEOAffiliate MarketingMobileproject management

    About him

    Over 5 years experience in media and telecom industry (On-line media network, ISP/Cable TV broacaster, On-line maketing services agency, consulting group) focused on product launch and on-line marketing and sells.

    Specialties
    - Business Plan
    - Product Marketing
    - Project management (Planning, Delivery)
    - On-line marketing ( SEO, SEM, Display, Affiliate marketing, eCRM)
    - Web analytics and KPIs

    His activity on Viadeo

    Recent contacts
    Stephanie BRETEAU
    Brou Xavier
    Mehdi Mountassir
    Georges IBOUANGA
    • Ingénieur en conception des systèmes d'information, Espaces TV Communication
    He is a member of 13 groups

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